March 2023
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478 Reads
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5 Citations
Journal of the Association for Consumer Research
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March 2023
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478 Reads
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5 Citations
Journal of the Association for Consumer Research
April 2021
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27 Reads
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9 Citations
Psychological Science
In five experiments ( N = 1,490), participants were asked to imagine themselves as programmers of self-driving cars who had to decide how to program the car to respond in a potential accident: spare the driver or spare pedestrians. Alternatively, participants imagined that they were a mayor grappling with difficult moral dilemmas concerning COVID-19. Either they, themselves, had to decide how to program the car or which COVID-19 policy to implement (high-agency condition) or they were told by their superior how to act (low-agency condition). After learning that a tragic outcome occurred because of their action, participants reported their felt culpability. Although we expected people to feel less culpable about the outcome if they acted in accordance with their superior’s injunction than if they made the decision themselves, participants actually felt more culpable when they followed their superior’s order. Some possible reasons for this counterintuitive finding are discussed.
February 2021
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7 Reads
div> In five experiments (N=1,490), participants were asked to imagine themselves as programmers of self-driving cars who had to decide how to program the car in a potential accident: spare the driver or spare pedestrians. Alternatively, participants imagined they were a mayor, grappling with difficult moral dilemmas concerning COVID-19. Either they, themselves, had to decide how to program the car or which COVID-19 policy to implement (high agency), or they were told by their superior how to act (low agency). After learning that a tragic outcome occurred due to their action, participants reported their felt culpability. Although we expected people to feel less culpable about the outcome if they acted in accordance with their superior's injunction than if they made the decision themselves, participants actually felt more culpable when they followed their superior's order than when they made the decision themselves. Some possible reasons for this counterintuitive finding are discussed. </div
February 2021
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27 Reads
div> In five experiments (N=1,490), participants were asked to imagine themselves as programmers of self-driving cars who had to decide how to program the car in a potential accident: spare the driver or spare pedestrians. Alternatively, participants imagined they were a mayor, grappling with difficult moral dilemmas concerning COVID-19. Either they, themselves, had to decide how to program the car or which COVID-19 policy to implement (high agency), or they were told by their superior how to act (low agency). After learning that a tragic outcome occurred due to their action, participants reported their felt culpability. Although we expected people to feel less culpable about the outcome if they acted in accordance with their superior's injunction than if they made the decision themselves, participants actually felt more culpable when they followed their superior's order than when they made the decision themselves. Some possible reasons for this counterintuitive finding are discussed. </div
September 2020
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484 Reads
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85 Citations
Marketing Letters
In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within marketing. We describe current changes in retailing and real-world consumption and offer suggestions on how to use observations of consumption phenomena to generate new and interesting consumer behavior research questions. Consumption continues to change with technological advancements and shifts in consumers' values and goals. We cannot know the exact shape of things to come, but we polled a sample of leading scholars and summarize their predictions on where the field may be headed in the next twenty years.
... In the context of sustainability, anthropomorphism has not only been shown to positively influence environmental conservation behaviors such as resource use, product replacement, and recycling (Ahn, Kim, and Aggarwal 2014;Chandler and Schwarz 2010;Ketron and Naletelich 2019;Wu, Malter, and Johar 2023) but also to enhance evaluations and choice of imperfect produce-produce that deviates in appearance from what consumers consider typical. Similar to research on imperfect food in general (e.g., Grewal et al. 2019;Mookerjee, Cornil, and Hoegg 2021), existing studies in the domain of anthropomorphism have focused primarily on shape abnormalities or reduced freshness (see Table 1 for an overview) as manifestations of imperfections. ...
March 2023
Journal of the Association for Consumer Research
... In many countries, this uncertainty (and the ethical dilemmas that it entails) have caused discrepancies in health management (Anderson et al., 2023;Malter et al., 2021;Montesó-Curto et al., 2020). Health policymakers are increasingly forced to decide on issues where there is no scientific consensus (Rasmussen & Dambrino, 2021;Tsamakis et al., 2020;Wynne et al., 2020). ...
April 2021
Psychological Science
... With the increasing prevalence of online ordering, the food delivery market has experienced significant expansion, leading consumers to rely more on food delivery applications for convenient and prompt meal delivery [9,10]. Numerous studies have investigated the relationship between marketing analysis and consumer behavior, with a focus on understanding consumer preferences, purchasing patterns, and decision-making processes [11][12][13]. In particular, these studies have highlighted the impact of technological advancements and evolving consumer values on the retail industry and actual consumption behavior, emphasizing that these factors are reshaping consumption patterns. ...
September 2020
Marketing Letters