MC POWELL's scientific contributions

Publication (1)

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We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilit...


... In the field of psychology, cognitive processes have been studied in relation to aesthetic preferences through implicit measures that explore the subconscious mind of an individual, capturing their evaluations (Faerber et al., 2010;Genschow et al., 2017;Leder et al., 2004;Leder et al., 2011). For example, in implicit measurements such as the Affect Misattribution Procedure (AMP), the Implicit Associations Test (IAT), and the Affective Priming Task (APT), just to name a few, participants are shown millisecondglimpses of stimuli to activate automatic judgements (Fazio et al., 1986;Greenwald et al., 1998;Payne et al., 2005). These methods enable the measurement of unconscious perceptions that are closely linked to the participant's memory and attitudes (De Houwer et al., 2009;Payne et al., 2005). ...