M.B. Holbrook's scientific contributions
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It was automatically created by ResearchGate to create a record of this author's body of work. We create such pages to advance our goal of creating and maintaining the most comprehensive scientific repository possible. In doing so, we process publicly available (personal) data relating to the author as a member of the scientific community.
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Citations
... Researchers have provided various explanations for this, including consumers' assessments of the equilibrium between perceived product quality and price [54], evaluation of perceived quality [55], the comprehensive impression of the firm's product information, service, and experience [56], the net benefits of gaining product value and incurring costs upon consumption [57], and trade-offs that are relatable to competitive products [58]. By analyzing and summarizing the different definitions of perceived value, researchers have also identified the following characteristics of perceived value; namely, subjectivity [59], hierarchical [60], and dynamicity [61]. In the dimensional division of perceived value, scholars in recent years have mainly relied on both unidimensional and multidimensional divisions [62][63][64][65]. ...
