M. Sutherland’s scientific contributions

... For example, when all outcomes have the same utility, the comparative probability transfer term above vanishes, and ties in utility are broken by salience; while in the limit when all items becomes very salient, choice becomes deterministic (and the highest utility item is chosen). We link our model to an object-specific notion of salience based on prominence that is in line with intuitions in cognitive science on visual salience (e.g., Milosavljevic et al. (2012); Towal et al. (2013); Janiszewski et al. (2013); Weingarten and Hutchinson (2017); Dai et al. (2020)), and in marketing on brand salience (e.g., Hoyer and Brown, 1990) that have also been tied to advertising (Sutherland and Galloway, 1981, Moran, 1990, Yi, 1990, Miller and Berry, 1998. 1 Consistent with these approaches, and Bordalo et al., 2022's definition, we think of salience as capturing a "bottom-up" mental process, one that affects choice in an automatic and involuntary fashion. We review some stylized facts from these literatures in Section 2 and how they accord with our approach. ...

Reference:

Weighted Linear Discrete Choice