M. Ganesan’s scientific contributions

The paper focuses on the recent trends in marketing eco friendly products. The researchers have analyzed the reasons for consumers opting to buy eco friendly green products. Raising awareness on the safety of the earth and the responsibility in every individual to handover a safe environment to the future progenies has acted as a stimulus for this study. The researchers made a deep study into the various eco friendly green products that are used by consumers and have identified the potential gaps for the marketers to tap their sale. The paper suggests possible suggestions to attract consumers and reasons for the lack in sale. The paper focuses also on the consumer's buying value and their attitude towards the recent products in the market.

For the economic development of a country, bank plays an important role. The present era of globalization and liberalization has made the banking industry very competitive by providing various services to the customers. The various services provided by the banks can be utilized by the customers only when they are made aware of these services. The banker and customer have to know about each other. The banker has to know the customers’ needs and in the same way, the customer has to know about the various services offered by the banks. Increased level of awareness among the customers leads to increased preferences. The purpose of this study was to investigate the awareness and satisfaction level of customers towards banking services.

There is a paradigm shift in the purchasing behaviour after the strong emergence of e-commerce stores and number of internet users. Online shopping has opened the doors of globalization and changes consumers’ preferences towards choices, services, product attributes, selling and buying strategies. Online shopping has given a wide range of buyers the capacity to purchase anything, anyplace, and any item, paying little respect to where its area is in any part of the world. This present research aims to find out the important factors which influence the consumers’ buying behaviour towards online shopping in Tamilnadu. For this purpose the researcher has taken 160 samples from leading and most popular 10 online shops under random sampling method with in Tamilnadu state during the year 2013. It is observed from the study that 24 hours services, heavy discounts and offers, unavailability of products in the local market, wide range of products and offer gifts for every purchase are the top five important factors which drive the respondents to purchase products through online stores. The study identified that wide range of products, quick delivery, cancellation & returns are the top three most influencing factors in selecting the online stores.

Painting provides better attraction and protection to the building. It is used for preventing the chemical attack, ultra virus light, protecting from extreme solar and moisture even it able protect from germs There are different types of brands are also playing the predominant role in the field of painting. Even the non-skid protective paint coatings are also used by the modern house to prevent slipping, while some exterior paints are used as attractive in the eyes of people. In general, the paints are protecting the building as well as attracting the people to have a positive opinion on the house. At this juncture, the research in this field is adding some extra feather to this painting industry. The present study is focused on to analyze the various factors which are influencing the consumer’s influence on purchase decision. At this juncture, the paint manufacturing companies are putting all efforts to hold the greater market share, it is very important to analyze the brand perception of consumers and their final purchase.

Health insurance in India is a growing segment of India's economy. In India there is a lack of awareness regarding tools called health insurance. Unlike other segments, Health Insurance is a more complex business because of serious conflicts arising out of unavailability of data and information gap problems. Proper understanding of Indian Health situation and application of principles of insurance, keeping in view the social realities and national objectives, are important. Hence this study attempts to understand the factors that influence the rural people for availing or not availing health insurance policy. Objectives of the study are a) To study the factors influencing the rural people to avail health insurance policy b) To examine the determinants influencing the rural people not to avail health insurance policy c) To understand the association between demography of respondents (with respect to age, educational qualification and monthly family income) and determinants of availing health insurance policy. Null hypothesis was framed to test the association between demography of respondents (age, educational qualification and monthly family income) and the determinants of availing health insurance policy. Primary data was collected from 150 respondents identified by Stratified Random Sampling technique representing rural area of Thanjavore District using structured questionnaire. The data was processed and analysed using SPSS package Version 11 and various statistical tools like f-test and t-test were used for discussion. The study results revealed that educational qualification, age, and family income are the major factors which influence the rural people to avail health insurance policy; gender and marital status are the major factors which prevents the rural people of the study area to avail health insurance policy; Also there is significant difference between the demography of the respondents and the determinants of availing health insurance.