M. Flannery’s scientific contributions

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Publications (1)

Kiva at four
  • Article

January 2009

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5 Reads

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7 Citations

Innovations Technology Governance Globalization

M. Flannery

Citations (1)

... 70 All of contemporary Brand Aid initiatives we analysed engage in what has been character-ised by Flannery as the work of a 'story factory'producing truths about international development and consumer engagement that make development appear simplified and manageable and outside history or politics. 71 As a critic of TOMS has put it (www.whereamiwearing.com/?s=Toms&x=0&y=0): 'We take the nugget of a story that can be printed on a shoebox and we make up our own story'. ...

Reference:

Buying into development? Brand aid forms of cause-related marketing
Kiva at four
  • Citing Article

  • January 2009

Innovations Technology Governance Globalization

M. Flannery