Lutz Gerlach's scientific contributions

Publication (1)

Chapter
Multinational corporations (MNCs) are in a division of labour with small and medium-sized enterprises (SMEs): on the one hand, globalizing SMEs are increasingly becoming competitors of the MNCs, and on the other hand, they are also network partners for MNCs. For a better understanding of the strategies of MNCs, a closer look on their relationship w...