Luis Alejandro Arroyo Mercado's scientific contributions
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Publications (2)
La presente investigación tiene como objetivo generar un modelo estratégico, partiendo del marketing de contenidos y las cooperativas, para lograr impulsar a las marcas mexicanas cooperativistas, en función a una de las mayores problemáticas a las que se enfrentan: la falta de visibilidad que tienen en el mercado, ocasionado en gran medida, por la...
El objetivo de la investigación consistió en la fundamentación del uso de las nuevas tecnologías en la mercadotecnia de las cooperativas mexicanas, Con una investigación cuantitativa, en la que se aplicó una encuesta a 300 personas, que son posibles consumidores de marcas y que, además consideran necesario la introducción de las cooperativas en los...
