Lmya AHamoudah’s scientific contributions

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Publications (1)

Modeling the moderation role of brand reputation in the relation between perceived risk and customers’ online shopping behavior in Egypt.
  • Article

March 2024

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8 Reads

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1 Citation

المجلة العملیة التجارة والتمویل

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Lmya AHamoudah

Citations (1)

... Moreover, the perceived privacy risk has positive and statistically significant impact on online shopping intentions of consumers. The current research replies to the call made by Hussien and AHamoudah (2024), Qalati et al. (2021), Ahmad and Ijaz, 2024), Baidoun and Salem, (2024), and Makhitha and Ngobeni (2024) to explain the confusing relationship of PPR, PSR, and OSI in varying product category, different populations, and different online e-commerce services. ...

Reference:

The Influence of Perceived Privacy Risk and Perceived Security Risk on Consumers’ Online Shopping Intentions in Pakistan
Modeling the moderation role of brand reputation in the relation between perceived risk and customers’ online shopping behavior in Egypt.
  • Citing Article

  • March 2024

المجلة العملیة التجارة والتمویل

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Lmya AHamoudah