Lisa D. Spiller's research while affiliated with University of Missouri - Kansas City and other places
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Publication (1)
With the advent of the North American Free Trade Agreement (NAFTA), small businesses in Canada, Mexico, and the United States are in a position to increase their export activities within the emerging North American trading bloc. While it is generally agreed upon that direct marketing makes good sense for small businesses interested in exporting, th...
Citations
... In international direct marketing, Mehta, Grewal and Sivadas (1996) and Desmet and Xardel (1996) have looked at developing campaigns for different countries. Spiller and Campbell (1994), Rosenfield (1994) and Maynard and Taylor (1996) have compared direct marketing in different countries. ...
