Lingzhi Brian Fang's research while affiliated with Fudan University and other places
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Publications (4)
We are already in the era of experience. Despite the extensive prior discussion of customer experience, there is still a research gap between customer experience and customer commitment. Given that both customer experience and customer commitment have been highly emphasized by industries and academics, and previous studies have identified utilitari...
Given that the pharmaceutical market has experienced severe market failures, it is necessary that we regulate pharmaceutical prices for many countries. Toward ensuring that pharmaceutical price regulation is efficient, this study investigated the antecedents that lead to an unreasonable pharmaceutical price. Based on 33 case-study countries, this s...
Introduction
With the advancement of new media, brand communication has been taken into consideration by lots of firms. Apparently, customer affection plays a significant role in brand communications, though few studies have determined how the twofold of information function works in this communication mechanism. Based on this research gap and prac...
Consistent with the imminence of the metaverse, academics and industry have been paying more attention to the research into the metaverse. The viewpoint that present studies have linked the metaverse to the virtual space provides an opportunity to detect the metaverse. However, current research into virtual spaces remains undeveloped from the persp...
Citations
... Information Technology Vardhaman College of Engineering, Hyderabad insightful information on the developments, trends, and consequences of the metaverse phenomena in this dynamic area (Fang et al., 2023). We hope that our indepth analysis will add to the corpus of knowledge and promote a better comprehension of the transformational potential of the metaverse in Asian nations. ...
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