Li Hongquan’s research while affiliated with Central University of Finance and Economics and other places

By means of literature material, logical analysis and synthesis and induction, the article takes leisure sportsenterprises as research objects, analyses China’s current status of strategic marketing in leisure sports enterprises,and summarizes the existing problems from the point of view of corporate strategic marketing. The authorsthought, under construction of building a sports power, leisure sports enterprises should establish marketingframe, confirm steps of marketing and formulate a marketing strategy.

Taking the replacement of the brand lining as example and drawing lessons from domestic and international relevant research results about brand equity, based on customers’ viewpoint, through analysis of the case of the replacement of the brand Lining, the article systematically elaborates such problems as the connotation and formation mechanism of sports brand equity. The authors thought: The brand equity of Lining is important intangible properties of their enterprise. The replacement of the brand not only builds new brand image and appeal, but also inherits accumulated brand assets. The establishment and promotion of brand identity are just a starting point and stage in building a brand, so enterprises should seize key work according to general logic that brand equity forms.

The theme of green sports is “harmony and development”. In this paper, the author analyzes the impact of green sports on construction of sporting power from dimensions of green sports’ consciousness, education, system, service, and cultural, offering references for decision concerning the construction of sporting power.

Along with the maturity and standardization of market, the asset-backed securitization financing is penetrating into the construction and operation of stadium, especially for the large stadium. In this paper, authors analyze the procedures of asset-backed securitization financing for stadium and the current situations, and put forward policy suggestions for the asset-backed securitization financing of large stadium in China.

In recent years, China’s community sports have made great progress. Fitness facilities is being improved step by step, fitness exercises is becoming increasingly abundant, and the organizations of fitness are forming a network. The article adopts document literature to summarize the significance, goals, principles and specific measures of building communities of mixing sport into life in the hope of providing a reference for relevant research.

Through establishing supply and demand curve and its equilibrium, we shall analyze the supply and demand characteristics of athletes’ accident commercial insurance in China. Subsequently, we shall discuss the influence of market, policy, law and other means of regulation on supply and demand equilibrium, so as to provide with theoretical support to Athletes’ accident commercial insurance in China.