Leonor Balbuena Palacios's research while affiliated with University of Barcelona and other places
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Publications (2)
El IV Simposi Gràfica va comptar amb la presència de professionals i estudiants de l'àmbit de la comunicació i la creativitat gràfica. A més de tenir el suport de les revistes "gràfica" i "questions publicitàries". La comunicació gràfica, els diferents aspectes que envolten al disseny gràfic ia la creativitat, així com la investigació i divulgació...
Este trabajo analiza la publicidad de fragancias desde el punto de vista de la dirección de arte y el mensaje publicitario. Para ello se han estudiado en primer lugar las bases teóricas que definan las variables de análisis en cuanto a los elementos de la composición visual y audiovisual. A partir de ahí, se procede a realizar un análisis de conten...