Le Huu Hung’s research while affiliated with Vietnam National University Ho Chi Minh City and other places

This study aims to identify the factors influencing the intention to continue using online payment applications among small and medium enterprises (SMEs) in Vietnam. The research employs a mixed-methods approach, combining qualitative and quantitative techniques. A theoretical framework was developed based on existing studies, which was subsequently refined to suit the context of SMEs in Vietnam. Data were collected through a Google Forms survey targeting 388 businesses familiar with online payment technologies such as Banking, Momo, Zalo Pay, AirPay, and ViettelPay. The data were analyzed using Smart PLS 4 software. Findings: The analysis reveals six key factors affecting the intention to continue using online payment applications: privacy security, social influence, perceived risk, perceived usefulness, information technology knowledge, and trust. This study contributes to the limited body of research focusing on SMEs in Vietnam and their adoption of online payment technologies. It provides a context-specific evaluation of factors driving continued usage intentions, offering insights for both academia and practice. The study is limited to SMEs in Vietnam, which may affect the generalizability of the findings to other contexts. Future research could explore these factors across different industries or regions. The study offers management strategies for enhancing SMEs’ trust and perceived usefulness of online payment technologies, ultimately fostering continued adoption. The findings can contribute to the broader adoption of digital payment systems, promoting a cashless society and improving economic efficiency in Vietnam.

E-commerce is a trend among businesses globally. E-commerce not only brings efficiency to businesses but also brings a lot of convenience to customers. Since the COVID-19 respiratory disease epidemic has impacted everything globally, new trends directly affect e-commerce strategies. Especially suppliers of fashion, travel, accessories, food, etc.… One of the social media that is attracting a large number of young people around the world is Tik Tok. With the way of transmitting content through short videos, TikTok has differentiated and attracted customers compared to other social media platforms. According to statistics from the ranking of the most used platforms in the world, TikTok ranks 7th after Facebook, Youtube, WhatsApp, Messenger, WeChat, and Instagram applications. Currently, TikTok has more than 800 million users worldwide. Recognizing the conditions to attract customers from this platform, Tiktok's parent company Bytedance has launched the Tik Tok Shop feature to keep up with the trends and needs of users. So this study focuses on identifying factors such as the development of Tiktok, product value, usefulness, risks, and payment methods that have an impact on the intention of Vietnamese youth to buy food on TikTok Shop today. This study is a combination of qualitative and quantitative methods. The survey was conducted with 300 samples; participants are people aged 16 and over who have used the internet to shop online in Vietnam. After collecting feedback samples, the data will be analyzed using SMARTPLS 4.0 software.

Entrepreneurship has been a topic of interest in Vietnam in recent years when the trend and the encouragement of entrepreneurship from school organizations become popular. Combined with the development and impact of social networks in the current technological era, the purpose of the research is to study the influencing factors of social networks on the entrepreneurial intention of Gen Z in Ho Chi Minh City. The survey obtained 432 samples and the results were analyzed by SPSS software. The study results confirm many impacts, specifically, perceived ease of use and perceived usefulness of social media on perceived feasibility and partly assist their effects on perceived desirability of gen Z. Additionally, perceived feasibility affects entrepreneurial intention more than perceived desirability. These results have meaningful pragmatic and intellectual contributions to education and policymakers, such as how to influence using social media to encourage entrepreneurship in gen Z.

The unprecedented economic crisis caused by the COVID-19 pandemic has seriously affected the global economy, especially the activities of import-export companies. In this context, companies' decision to choose an international payment bank will have many changes compared to before. This paper examined factors that affect the choice of banks for international Payments of import and export companies in Ho Chi Minh City, specifically under the impact of the COVID-19 pandemic. The study examines the effect of 5 factors, Service Quality (SQ), Bank Reputation (BR), Convenience (CO), Transaction Efficiency (TE), and Financial Benefits (FB). Through the ordinary least squares (OLS) regression method on survey data from 210 import-export companies in Ho Chi Minh City. The result shows that the five factors positively affect the choice of banks for International Payments. In particular, Bank Reputation (BR), Convenience (CO) and Financial Benefits (FB) are the three factors that have the most decisive impact on choosing an international payment bank for import-export companies in Ho Chi Minh city. In addition, the study also proposed managerial implications to help banks attract the choice of international payments from import-export companies.

E-commerce is a growing industry, businesses are constantly innovating to improve business quality every day. In the current epidemic situation, food-related items, especially agricultural products, are being purchased by consumers online quite a lot. Knowing this, our team created the study with the aim of understanding the factors that influence consumers' buying behavior of dry agricultural products online. We create a survey with 480 samples, the survey subjects are consumers living and working in Ho Chi Minh City and some in neighboring countries. After synthesis, the collected data will be processed by SPSS. The research results show that the factors affecting the online buying behavior of dry agricultural products of consumers include: purchase intention, subjective norm, perceived usefulness and perceived risk. From the results, the study makes some conclusions and opinions for businesses and retailers on e-commerce platforms to have appropriate business strategies and methods to bring the most effectiveness during the current COVID-19 pandemic.