L. W. Turley’s research while affiliated with Springfield Clinic and other places

... The three areas of most importance in developing and teaching this course were identified as being "the cultural environment, the competitive environment, and strategic planning" (Andrus, Laughlin, and Norvell 1995). Turley, Shannon, and Miller (1993) found that at that time there had been no research related to international marketing that examined the student's perspectives. The only similar study was by (Yavas andYaprak 1991) who studied the characteristics that would cause a student to choose this area as their major. ...

Reference:

Strengthening the impact and value of international marketing curriculum Outcomes: A comparative study of Turkish and European business students perceptions of coursework and careers

... Organizational change is a planned or unplanned transformation in an organization's structure, technology, and/or people. Hoffman & Turley [13] define servicescape as a created, human-made environment, the physical environment of services, and other forms of tangible communication [13]. [14] stated that companies that effectively plan the use of their physical facilities are more profitable than companies that do not plan the use of physical facilities effectively because it impacts consumer purchasing decisions [14]. ...

Reference:

Servicescape Implementation: Its Influence on Personal Branding through The Competitive Advantage of Digital Cooperative

... Thus, CBC investigations assume respondents to use compensatory heuristics while deciding between choices, and the number of factors displaying products is very limited, as otherwise respondents might be overstrained [50,54]. In contrast, literature found respondents to utilize non-compensatory decision heuristics [55][56][57], in particular when consumers form their individual consideration set [58,59]. Additionally, answering the same question multiple times is experienced as monotonous (which might lead to thoughtless click-throughs), and oftentimes respondents are exposed to stimuli irrelevant to them [60]. ...

Reference:

The Importance of Sustainability Aspects When Purchasing Online: Comparing Generation X and Generation Z

... Although the existence of different types of advertising message appeals researchers focus on two main categories: functional/rational appeal or emotional appeal (Campbell, Pitt et al. 2011). Both appeal types are valid for B2C and B2B promotions (Turley andKelley 1997, Swani, Brown et al. 2014), additionally, it could be applied in traditional media like printing and advertising (Lohtia, Johnston et al. 1995) and digital environments (Swani, Milne et al. 2017). Marketing content that uses functional/rational appeal relies on product/service characteristics such as functioning, quality, and other tangible cues (Swani, Brown et al. 2014). ...

Reference:

THE EFFECT OF MARKETING CONTENT FOCUS AND APPEAL ON CONSUMER ENGAGMENT BEHAVIOUR, BRAND ADVOCACY & PURCHASE INTENSION The case of the SME Egyptian Healthcare industry

... Atmospheres encompass physical and non-physical variables (e.g., design, smell) that practitioners can manipulate to influence customers (Eroglu and Machleit 1993), attract and retain traffic (Kotler 1973), enhance store quality, and develop a competitive advantage. Turley and Bolton (1999) define atmospheres as practices that recognize the need for carefully sculpted marketing environments to induce consumer behaviors and evaluations while appealing to targeted markets. Atmospheres can involve sensory stimuli, such as music, smell, design, and décor to improve customer experience, differentiate retailers, and boost sales. ...

Reference:

Crafting captivating retail spaces: the power of atmosphere in shaping consumer behavior

... Research is advocating that business students focus on IM as it will become increasingly important in the future. At present it is believed that students in India are not well prepared in IM ( Turley and Shannon 1999), and there is a perceived gap between industry needs and what is taught in business schools (Lundstrom and White 1997). This is of serious concern. ...

Reference:

International Marketing Education in India: An Assessment and Looking Forward

... Retailers perform an important function in the business and marketing process and their function is not limited to selling manufacturers' products. As a stand-alone entity, the retail organisation possesses its own image which has the potential to influence consumer patronage and product choice (LeBlanc and Turley, 1994;Neupane, 2015). However, while there happens to be a number of possible descriptions for the consideration-set, the explanation is based on arguments that it is rational for consumers to form consideration sets (Hauser, 2014). ...

Reference:

The Preferences of Consumers When Selecting Clothing Detergent Products

... Indeed, with the emergence of omnichannel and experiential consumption, the effectiveness of store atmospheres has been increasingly scrutinized and acknowledged (Hagberg et al. 2017). These atmospheres have become powerful marketing and organizational tools, capable of influencing both consumers and employees (Bitner 1992;Kotler 1973) and determining the success or failure of a business in today's competitive environment (Turley and Chebat 2002). ...

Reference:

Crafting captivating retail spaces: the power of atmosphere in shaping consumer behavior

... The demonstration of the mediating role of satisfaction thus provides valuable insights into the psychological processes at work in the relationship between perceived atmosphere and observed behaviors. On a theoretical level, this approach allows for an extension of the application of the S-O-R (Stimulus-Organism-Response) model and sensory marketing models (Daucé and Rieunier 2002;Turley and Milliman 2000;Krishan 2012) by simultaneously integrating a variety of atmospheric factors and dependent variables that are both transactional and relational, short term and long term. ...

Reference:

Crafting captivating retail spaces: the power of atmosphere in shaping consumer behavior

... For an overview, see Arora et al. [91]. Categories have been based on semantic, invented, and ex-pressive names or combinations thereof [40,92,93]; adjectives, nouns, or verbs [94]; the generic, descriptive, suggestive, arbitrary, and coined hierarchy of names used in trademark law [95]; sound symbolism [61,65,68,91,92,96,97]; descriptive, person-based, associative, geographic, and alpha-numeric names [98]; and, linguistics other than sound symbolism [31,91]. Two product name classification methods were discussed and subsequently modified in this study to have two frameworks for analyzing the apple names collected during the auditing phase. ...

Reference:

Evaluating and Classifying Apple Brand Names: Criteria and Trends over a Century