L Meghan Peirce's research while affiliated with Bank Street College and other places

Publications (3)

Article
This study explores the construction of adolescent sexuality through a textual analysis of two popular teen television programs broadcast on the CW, "One Tree Hill and Gossip Girl". A comparative textual analysis suggests that the older program, "One Tree Hill" (first broadcast in 2003) contains fewer portrayals of high-risk sexual activity than th...
Article
The purpose of this research is to examine the internet webisode phenomenon Quarterlife and determine what structural elements made it suitable for internet viewing but not television. As media begin to transform themselves from traditional to new, it is imperative for content to adapt itself structurally as well. This textual analysis of Quarterli...

Citations

... 28 Health issues invested in drama storylines have been found to provoke discussion among viewers, leading to increased health literacy. 29,30 As perceived social norms may be more effective than personal beliefs in predicting behaviour, [31][32][33] communicating health messages through EE in order to influence social norms may be a potentially effective strategy for shifting health behaviours. 34 Shortland Street, a long running television series is based on a fictional hospital in central Auckland, New Zealand, and centred on the dramatic lives of the staff. ...
... Keenam belas merek tersebut adalah Tropicana Slim, Line, Filosofi Kopi, Wardah, Axe, Samsung, Vivo, Traveloka, BCA, Unilever, Durex, Lip Ice, Pucelle, Lazada, Smartfren, dan Bukalapak. Sekalipun penelitian sebelumnya sudah meneliti tentang perkembangan media baru (Christian, 2012;Kang, 2017;Ryan & Hearn, 2010), web series (Monaghan, 2017;Peirce, 2011;Oh & Nishime, 2018), dan penempatan produk (Balasubramanian, Patwardhan, Pillai, & Coker, 2014;Boerman, Rejmersdal, & Neijens, 2015), sejauh yang kami tahu, belum ada penelitian yang meneliti penempatan produk dalam bentuk web series untuk merek Indonesia. Penelitian tentang pengaruh dan efektifitas penempatan produk perlu dilakukan di negara maju dan berkembang (Eagle & Dahl, 2018). ...