Kongkiti Phusavat's research while affiliated with Kasetsart University and other places

Publications (166)

Article
Full-text available
Previous research related to online donations has not addressed the importance of the credibility of the three main components of online donation: campaigns, websites, and donation organizations through a credibility transfer mechanism. This model can later determine the factors that influence a person's desire to donate online based on the credibi...
Article
Full-text available
Social media has become a very commonplace way for many people to have social interactions. The role of social media has changed from what was originally only a way to bridge social interactions, to becoming a business tool in various industries, one of which is the tourism industry. The interaction between social media users can create new ways to...
Article
Full-text available
Online library resources can act as a trusted source to find various references for conducting research or writing research papers. With the increasing number of published papers, the use of online library resources becomes increasingly important for academics, including for university students. This study aims to investigate the factors that lead...
Article
BACKGROUND: Overcoming the disengagement feeling in a human- centric environment such as a workplace or a school is essential. In fact, the disengagement in a workplace or at school is one of the major challenges today. Lack of meaningful engagement contributes to this feeling. OBJECTIVE: It is to assess the impacts of external feedback on learning...
Article
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During the COVID-19 pandemic, the application of e-payment has rapidly increased. However, e-payment has not been able to achieve a trustworthy level in e-commerce transactions. Thus, cash payment methods with Cash On Delivery (COD) services still dominate C2C e-commerce payment transactions in Indonesia. This study aims to investigate factors that...
Article
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Business Intelligence (BI) is an essential technology in an increasingly competitive landscape since it helps make decisions more accurately. To achieve an effective BI implementation, the organization must formulate the right strategy to overcome its challenges. This research aimed to develop a framework to map barriers into strategies using quali...
Article
BACKGROUND: Transition into Industry 4.0 has had many significant impacts. Customization symbolizes leanness, flexibility, adaptability, and agility. A business operator needs to recognize the factors that contribute to better utilization of the talents of its workforce and more effective workplace learning. OBJECTIVE: The study aims to provide a c...
Article
BACKGROUND: How to reconnect the disengaged learners has been a major challenge for human learning. Motivating the disengaged learners through traditional interventions has not been effective. OBJECTIVE: The study aims to examine whether feedback from an external unit would be more persuasive for the disengaged learners. The perception on a lack of...
Article
Purpose: Effective workplace learning is evitable. The expectation of the workers today includes performing the tasks and learning while performing these tasks. Thus, the study attempts to develop a construct, based on the two cases from the Third Sector organizations. For this sector, due to the scope of work and limited resource, learning capabil...
Article
Oil and gas industry are among the largest contributor to the Indonesia’s foreign exchange. Many believe that information technology will be major driver for economic wealth in the oil and gas Industry. However, implementing information technology to support corporate business process brings vast information security risks. There is a need of compr...
Chapter
The study attempts to examine the impacts of feedback and external knowledge on learning and motivation of underprivileged students. This study preliminarily analyzes the type of feedback and external knowledge needed to help students learn and motivate in their study of science experiments and education. It is part of human learning. This study is...
Chapter
This study aims to investigate the role of perceived value and parasocial interaction that encourages smart travellers in adopting mobile tourism recommendation systems (MTRS). This research is conducted by distributing an online questionnaire and obtained 172 respondents. The results show that functional, hedonic, and social value affect the perce...
Article
Social networks are becoming more and more popular, not only among young people looking for entertainment, but also among specialists, experts and researchers who wish to establish professional networks, develop business or research projects. They may be useful also for the comparison and evaluation of scientists and research organizations. This st...
Article
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The article presents raw inferential statistical data related to understanding the positive security behaviors of smart device users in Indonesia, which was used to determine whether the studied variables were direct or mediating factors. The factors explored include government efforts, technology provider support, privacy concerns, trust, perceive...
Book
This book constitutes the refereed proceedings of the 13th International Conference on Blended Learning, ICBL 2020, held in Bangkok, in August 2020. The 33 papers presented were carefully reviewed and selected from 70 submissions. The conference theme of ICBL 2020 is Blended Learning : Education in a Smart Learning Environment. The papers are organ...
Conference Paper
Full-text available
Cyber Security of information systems and infrastructure has turned out to be one of the most important issues in recent years. Many people, both children and adults, use portable devices such as mobile phones and tablets in their day to day life, to access computer networks that are connected through the Internet. However, as internet use includes...
Article
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This article presents raw inferential statistical data that determine the influence of awareness on the successful implementation of IT Governance. Data were collected from respondents in all regions of Indonesia. Quantitative research methods are used to analyze data. The structured questionnaire was distributed to respondents in all regions of In...
Article
Purpose: This study aims to develop a pedagogy which would help a school become a workplace for learning and professional development. Essentially, this objective addresses the following critical question. How can a school become an attractive workplace where learning and professional development of teachers positively contribute to better teaching...
Article
Purpose This study aims to understand the antecedent of trust towards government-to-business (G2B) service in Indonesia. Trust will be viewed through four aspects, namely, cognition-based trust, personality-oriented trust, affect-based trust and experience–based trust. Then, these antecedents of trust were examined as the factors of continuance in...
Article
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Purpose This study aims to propose strategies to address the identified major barriers for giving the public open access to government data. The study adopts fuzzy analytical hierarchy process and technique for order performance by similarity to ideal solution (AHP-TOPSIS) to weigh the barriers and strategies, and it subsequently involves experts t...
Article
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An effective knowledge transfer (KT) process is a key factor in achieving the competitive advantage that is critical for software development companies seeking to maintain their existence and improve their performance. However, there do exist obstacles to the achievement of effective knowledge transfer. Companies often face difficulties in identify...
Article
In an effort to fight corruption, the Indonesian government has put eprocurement as one of the strategic programs among the seven flagships of the National Information Technology Council (DETIKNAS). One very successful developer of an e-procurement system is the Public Procurement Policy Institution, or Lembaga Kebijakan Pengadaan Barang/Jasa Pemer...
Article
The study aims to develop a model which helps integrate sustainability into business processes of a firm. The earlier study from Thailand’s Management System Certification Institute or MASCI with its international partners shows that there are nine elements (anticipation, concern, leadership, communication, capability, planning, execution, performa...
Article
Globalised education has become an emergent trend over the past decade. Recently, Finland has decided to promote and export its education's expertise, experience, and know-how through the sale of educational expertise, products, and services. This study describes a comprehensive case of one Finnish education export project involving the Bangkok Met...
Conference Paper
Digitalization of electrical utilities and supply chain is one of the main topics in energy area today. IoT (Internet of Things) and home automation devices are becoming common with increasing speed. This paper gives an updated review and evaluation of position of the IoT in electricity supply chain today. We also inspect this sector's key trends i...
Article
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The purpose of this study is to examine the determinants of customers’ intention to engage in online group buying, which involves electronic word of mouth, information searching, trust in the vendor, trust in the product, monetary value, hedonic value, and utilitarian value. The research model was analyzed using partial least squares of 196 respond...
Article
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Purpose This paper aims to answer a major challenge in the success of electronic Government (e-Government) implementation, viz., public participation via continual use intention and electronic Word of Mouth (eWoM). This study tries to provide some control by examining the impact of e-Government quality on public trust and towards continual use int...
Article
Purpose The purpose of this paper is to report the key results and lessons of a study in Thailand. Occupational safety and health is the foundation of ISO 26000, which emphasizes on corporate social responsibility. This study underlines the needs on gradually preparing the industries for market integration. Design/methodology/approach Two leadin...
Article
The purposes of this research are to identify software as a service (SaaS) quality factors and to utilise these factors in developing a framework to evaluate the SaaS service quality given by the SaaS providers. The framework is developed using the analytic hierarchy process (AHP) and involving ten respondents with 4-18 years experiences in SaaS fi...
Article
The purposes of this research are to identify software as a service (SaaS) quality factors and to utilise these factors in developing a framework to evaluate the SaaS service quality given by the SaaS providers. The framework is developed using the analytic hierarchy process (AHP) and involving ten respondents with 4-18 years experiences in SaaS fi...
Article
The study aims to confirm the key elements for an enterprise's performance in the areas of sustainability. These elements (anticipation, concern, leadership, communication, capability, planning, execution, performance and report) have been earlier derived from the previous study which is based on the literature reviews and the interviews with the r...
Article
This research aims to evaluate the impact of CoP participation for individual, community, and organisation performance, and to find the types of participation providing most benefits to PT PLN (Persero) Distribusi Jakarta Raya and Tangerang. The data was collected by sending questionnaires to the employees in ten company areas, which resulted as mu...
Conference Paper
Utilizing a big data is one of energy sector's future key trends. Energy sector's existing data and financial asset is enormous. Using advantages of the big data by new means of information and communication technologies (ICT) is becoming more interesting and common. This paper gives an updated overview for latest trends in the energy sector from t...
Article
We present a new numerical, two-dimensional cellular automata framework for simulation of the spread of an infectious disease in a region with non-homogenous spatial population distribution. For the simulation the real map of the population density in Poland is used, where the sources of the infection are located. Presented model is a combination o...
Chapter
Mobile shopping atmosphere which enables impulsive purchases is still lacking in spite of its increasing activities. This research focuses on investigating the antecedents, more specifically those related to the qualities of m-commerce sites, which affect customers’ emotions, attitudes, and behaviors to purchase impulsively. Qualities of m-commerce...
Article
This study focuses on the roadblocks in adapting the concept of social enterprise to strengthen teaching and learning at the upper secondary school level for Bangkok Metropolitan Administration. This examination is part of the ongoing reforms in education in Thailand. One of the reforms aims to increase the level of curriculum flexibility and openn...
Article
The trend of citizen journalism enables people to actively share knowledge. This research aimed to analyse which factors influence the individual to share knowledge in citizen media. Our research model was organised using stimulus-organismic-response (SOR) framework by focusing stimulus from social and technological environment. The five points Lik...
Article
This paper analyses the status quo for both sustainability reporting, and its use as one element of the system for sustainability performance measurement in the petrochemical, oil and refinery, and energy manufacturing sectors in Thailand. This paper's aim is to evaluate the comprehensiveness of sustainability information generated at the plant lev...
Article
The trend of citizen journalism enables people to actively share knowledge. This research aimed to analyse which factors influence the individual to share knowledge in citizen media. Our research model was organised using stimulus-organismic-response (SOR) framework by focusing stimulus from social and technological environment. The five points Lik...
Chapter
Today's internet technology has been utilized in various fields, one of which is to provide services in the field of education. Internet technology in the form of website enables organizations to provide anywhere anytime services to their customers, thus it is expected increasing customers' satisfaction. This research aims to develop a service desi...
Conference Paper
Open power markets have dramatically changed the way how power producers optimize their capacity from business point of view. Efficient functioning in the power markets and optimizing financial profit has highlighted innovative use of Information and Communication Technology (ICT). Applying advanced ICT to optimize power production has become more...
Conference Paper
Full-text available
This research is conducted to identify factors that affect the employee’s knowledge sharing behavior based on Social Cognitive Theory perspective. Data used on this study are derived from distributing questionnaires to 112 employees on Jakarta R&D division of Telecom Business Unit at PT XYZ. Those data are then analyzed using Partial Least Square m...
Conference Paper
The study focuses on examining the opportunity to apply the concept of social enterprise to strengthen teaching and learning for the upper secondary school level. This is part of the ongoing reforms in education that need to increase the level of flexibility and external participation when deploying the national curriculum, especially mathematics a...
Article
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Purpose – The purpose of this paper is to develop a supplier risk framework. The framework provides the information about the risk level in which a supplier is classified. This study is part of the company’s one- department-one-improvement policy. This policy encourages all departments to look for way to improve process management. For this study,...
Article
The research aims to provide a roadmap for implementing a safety culture maturity model or SCMM which is critical for enterprise development today. The research methodology consists of two phases. The first phase involves an in-depth study into one oil and gas company as a baseline case. This case helps endorse the seven safety components for the i...
Article
The ongoing trends in global outsourcing and use of knowledge workers greatly impacted how productivity is measured. As a result, the research explores a possible surrogate for productivity measurement, especially at the organisational level. In this study, the term intellectual capital or IC is selected. The research methodology applies the correl...
Article
The study evaluates the applicability of the social network analysis (SNA) as a quality tool for an electronic manufacturer. This firm looks for a suitable tool to help improve its delay time when handling a customer complaint. Despite the availability of various quality-related - tools, there is no specific technique to help analyse the bottleneck...
Article
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Purpose – The purpose of this paper is to introduce and discuss the concepts of service convergence and service integration, illustrate them in the context of the medical tourism industry, and link them to factors that contributed to the success of a medical tourism firm. Design/methodology/approach – The basis for the conceptual development of se...
Article
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Purpose: Healthcare costs have increased considerably over the past decades around the globe. Major contributors to this trend are expensive medical technologies. In this research, we used a case study approach to understand how organizational and country factors affect hospital investment behavior. Design and methodology: We developed a conceptu...
Article
Purpose ‐ The intangible assets are important today as knowledge and innovation are the key drivers to long-term business competitiveness. In other words, this competitiveness requires the productive use of the intangible assets. Thus, measuring productivity should underline their importance within an organization. Therefore, the study aims to exam...
Article
The purpose of this paper is to review higher education classification in the USA, China, Europe and Thailand and to compare the categories and criteria that are used in classifying Higher Education Institutions (HEIs). The definition, development and comparison of higher education classification are addressed, focusing on the objectives, data coll...
Article
The study examines the life cycle cost of the two systems. The objective is to gain better understanding of and knowledge into the life cycle costing behavior from the perspective of a buyer. It is discovered that between 42-49 % of the total costs of the two systems under study over actually took place when a purchasing decision was made. In addit...
Article
Numerous stage models have attempted to clarify management priorities during the early stages of companies. However, a need for more focused and context-specific studies exists. This study seeks to clarify the early stages of technology-intensive companies in Thai and Finnish contexts. To summarise the research questions, the authors ask: What earl...
Article
Improving a process that deals with performance measurement and continuous improvement is critical for all organisations, including public utilities and small and medium enterprises alike. One of the key roadblocks in achieving an effective management process stems from investment costs is needed to ensure data collection, databases, and management...
Article
The study illustrates critical success factors, when planning and developing their Information and Communication Technology (ICT) projects, for State Railway of Thailand (SRT). These projects aim to raise SRT quality and service standards in conjunction of the $5.8 billion infrastructure investment and locomotive procurement scheme. This study exam...
Article
The study, sponsored by Office of Public Sector Development Commission (OPDC), aims to help implement the concessionary concept for social infrastructure investments and upgrades in Thailand. Given the ongoing national trends, the OPDC has decided to examine international practices to help maintain the country's fiscal disciplines while providing s...