Khai Trieu Tran's research works | University of Danang, Da Nang and other places

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How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective

Article

Full-text available

Oct 2022

Privacy is an emerging issue for home-sharing platforms such as Airbnb. Home-sharing providers (business customers) are subject to both digital privacy risks (e.g., data breaches and unauthorized data access) and physical privacy risks (e.g., property damage and invasion of their personal space). Therefore, platforms need to strengthen their instit...

Eco-designed retail packaging: The empirical conceptualization and measurement

Article

Oct 2022

Eco-designed retail packaging (ECRP) is essential for retailers to respond to increasing environmentally conscious consumerism. However, the conceptualization of ECRP and its measurement scale has not yet been developed. The primary objective of this study is to explore and validate attributes measuring ECRP through a three-stage mixed-method resea...

To disclose or to falsify: The effects of cognitive trust and affective trust on customer cooperation in contact tracing

Article

Full-text available

Apr 2021

Contact tracing involves collecting people’s information to track the spread of COVID-19 and to warn people who have been in the proximity of infected individuals. This measure is important to public health and safety during the pandemic. However, customers’ concerns about the violation of their privacy might inhibit their cooperation in the contac...

Facilitators of Students’ Moderate Drinking in a Wet versus Dry Drinking Culture

Article

Dec 2019

Compared to drinking abstinence, the encouragement of moderating drinking is a pragmatic and sensible approach to addressing excessive alcohol consumption. This study explores how students’ perceptions of facilitators of moderate drinking vary between a wet (New Zealand) and dry drinking country (Vietnam). A qualitative survey was conducted with 22...

Factors Associated With Intention to Moderate Drinking Among Student Drinkers

Article

Oct 2019

This study addresses the dearth of literature into drinking moderation and demonstrates the value of a social ecological approach for identifying the influencers of students’ intention to moderate drinking. In doing so, the study supports a promotion approach over an avoidance approach as a new opportunity for addressing heavy student drinking thro...

Students’ perceptions of barriers to moderate drinking: A comparison between a wet and a dry drinking culture

Article

Jun 2019

Purpose This study aims to explore the barriers that prevent students from moderating their drinking by comparing attitudes towards moderation in a wet (New Zealand) and dry (Vietnam) drinking culture and examines whether these barriers can be understood by applying an ecological framework. Design/methodology/approach A qualitative survey involv...