Kenneth A. Coney’s research while affiliated with Arizona State University and other places

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Publications (22)


The impact of monetary inducement on uninformed response error
  • Article

June 1988

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6 Reads

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3 Citations

Journal of the Academy of Marketing Science

I. Del Hawkins

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Kenneth A. Coney

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Donald W. Jackson

Response quality (accuracy) is replacing response quantity (response rate and nonresponse error) as the major issue in survey research methodology. Using a survey of 500 members of the general public from four cities, the authors examine an important aspect of response quality: uniformed response error. By asking respondents to evaluate the past performance of a fictitious public agency, the authors examine the effect that using a monetary inducement to increase the response rate to a mail survey has on uniformed response error. In addition, the ability of a “Don’t know” option to reduce uninformed response error is analyzed. The important impact that uniformed responses can have on response quality is documented.


The Impact of Monetary Inducement on Uninformed Response Error

June 1988

·

2 Reads

·

6 Citations

Journal of the Academy of Marketing Science

Response quality (accuracy) is replacing response quantity (response rate and nonresponse error) as the major issue in survey research methodology. Using a survey of 500 members of the general public from four cities, the authors examine an important aspect of response quality: uninformed response error. By asking respondents to evaluate the past performance of a fictitious public agency, the authors examine the effect that using a monetary inducement to increase the response rate to a mail survey has on uninformed response error. In addition, the ability of a "Don't know" option to reduce uninformed response error is analyzed. The important impact that uniformed responses can have on response quality is documented.


The Impact of Comparative Product Ingredient Information

January 1983

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4 Reads

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11 Citations

Journal of Public Policy & Marketing

Marketers spend heavily to create unique brand images for products that have nearly identical ingredients. This study investigates the extent of cunsumer awareness of quality differences for these products and the related question of whether informing consumers about the lack of differences has any effect on buying behavior.



The Persuasive Effects of Source Credibility in Buy and Lease Situations

May 1982

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43 Reads

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115 Citations

Journal of Marketing Research

The persuasive impact of source credibility is examined in two situations. A highly credible source was more effective than a moderately credible source when the communication recommended buying a product, an advocacy which message recipients viewed unfavorably. The moderately credible source was more persuasive when the message advocated leasing the product, a position subjects generally supported. These findings are interpreted in terms of cognitive response theory. Practical implications of the research are suggested.


The Persuasive Effects of Source Credibility in Buy and Lease Situations

May 1982

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153 Reads

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262 Citations

Journal of Marketing Research

The persuasive impact of source credibility is examined in two situations, A highly credible source was more effective than a moderately credible source when the communication recommended buying a product, an advocacy which message recipients viewed unfavorably. The moderately credible source was more persuasive when the message advocated leasing the product, a position subjects generally supported. These findings are interpreted in terms of cognitive response theory. Practical implications of the research are suggested.


Uninformed Response Error in Survey Research

August 1981

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9 Reads

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21 Citations

Journal of Marketing Research

Using a survey of 500 members of the general public and 500 lawyers from four cities, the authors examine uninformed response error in survey research. By asking respondents to evaluate the past performance of a fictitious public agency, the authors examine the impact of interest in the topic, the nature of the surrounding material, and the presence of a “don't know” option on the tendency to provide an uninformed response.


Uninformed Response Error in Survey Research

August 1981

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63 Reads

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66 Citations

Journal of Marketing Research

Using a survey of 500 members of the general public and 500 lawyers from four cities, the authors examine uninformed response error in survey research. By asking respondents to evaluate the past performance of a fictitious public agency, the authors examine the impact of interest in the topic, the nature of the surrounding material, and the presence of a "don't know" option on the tendency to provide an uninformed response.




Citations (18)


... However, weaning consumers off premium-priced branded goods is often difficult even when a cheaper, physically comparable alternative is available. The provision of objective information about the comparability of the cheaper variant may have be sufficient to switch consumers away from the established brand (for example, Cox, Coney, and Ruppe 1983;Carrera and Villas-Boas 2015;Bronnenberg, Dubé, and Sanders 2020). Furthermore, if one views such effects as reflecting in part the complementary view of advertising discussed below, welfare interpretations become more difficult. ...

Reference:

Marketing Investment and Intangible Brand Capital
The Impact of Comparative Product Ingredient Information
  • Citing Article
  • January 1983

Journal of Public Policy & Marketing

... less) credible sources were found to create favorable outcomes including enhanced message evaluations, attitudes, and behavioral intentions. For instance, high source credibility leads to higher brand trust or purchase intentions (Harmon and Coney 1982;Luo et al. 2019;Ohanian 1990;Visentin et al. 2019). Moreover, source credibility significantly increases message credibility perceptions (Ismagilova et al. 2020;Visentin et al. 2019) and thus, even the same content could be perceived differently due to different sources. ...

The Persuasive Effects of Source Credibility in Buy and Lease Situations
  • Citing Article
  • May 1982

Journal of Marketing Research

... Our results are consistent with those of several previous researchers (e.g. Kanuk and Berenson, 1975;Whitmore, 1976;Brown and Coney, 1977;Furse and Stewart, 1982). Unlike previous studies, however, we are also able to demonstrate directly that the incentive did not stimulate self-selection bias or response bias. ...

Comments on “Mail Survey Premiums and Response Bias”
  • Citing Article
  • August 1977

Journal of Marketing Research

... Forbes and Avis [14] extended concerns about self-generated validity and outline a long history of research, which demonstrates that research participants may 'create' their answers to questions in response to the questions themselves, rather than drawing on pre-existing attitudes or perceptions [11,[46][47][48]. Forbes and Avis describe this kind of process as 'construct creation' and consider that the problem occurs when a topic is (1) 'not salient for the participant', (2) 'the participant has no interest in the topic'; and/or (3) 'the participant has (little or) no knowledge of the topic' [14] (p. ...

Uninformed Response Error in Survey Research
  • Citing Article
  • August 1981

Journal of Marketing Research

... Stoga, ako neki sudionik u anketi nema saznanja o bilo kojem obilježju percipirane uspješnosti destinacije, svaki odgovor na skali, pa tako i srednja točka, predstavlja iskrivljen podatak. Kada se ne nudi odgovor "ne znam" zasebno na ljestvici ocjenjivanja, neki će se sudionici izjasniti o stvarima o kojima nemaju spoznaje niti mišljenje (Hawkins, Coney i Jackson, 1988). Ovdje je potrebno paziti da uporaba opcije "ne znam" može utjecati na analizu podataka u istraživanju. ...

The Impact of Monetary Inducement on Uninformed Response Error
  • Citing Article
  • June 1988

Journal of the Academy of Marketing Science

... Adolescents frequently aim to establish their identities and experience a sense of belonging in their peer circles (Brown, 1986). Consequently, they might turn to their peers to obtain information concerning products and brands (Hawkins and Coney, 1974). In a study by Tanti et al. (2011), significant variations in social identity were observed among different adolescent groups, with particular significance noted during early and late adolescence when peer group identity takes precedence over gender identity. ...

Peer Group Influences on Children's Product Preferences
  • Citing Article
  • January 1974

Journal of the Academy of Marketing Science

... However, dogmatism's applicability is not solely limited to the religious domain. Coney (1974), for example, attempted to correlate dogmatism with innovation. Reisenwitz and Cutler (1998) used it to study internet usage, and Sharma (2008) examined it within the context of online consumption. ...

Dogmatism and Innovation: A Replication
  • Citing Article
  • November 1972

Journal of Marketing Research

... Th e statistical techniques used in 35 percent of the primary survey studies were basic univariate or bivariate methods such as descriptive statistics (i.e., means, standard deviations, z-scores), t-tests, χ 2 -tests, and Pearson correlations, while only 20 percent of the secondary (100) Note: "Other" includes cognitive interview and any combination of two or more methods. 1982; Kanuk and Berenson 1975), monetary incentives (Armstrong 1975;Brown and Coney 1977;Goodstadt et al. 1977;Kanuk and Berenson 1975), mixed modes, or special questionnaire design protocols such as the tailored design method (Dillman, Smyth, and Christian 2009) are some recommended approaches to improve data quality in mail surveys. 9 ...

Comments on "Mail Survey Premiums and Response Bias"
  • Citing Article
  • August 1977

Journal of Marketing Research

... However, other variables such as subjective norms and energy awareness were found insignificant. Schiff man and Kanuk (2010) [5] mentioned that consumer behavior is "the behavior that consumers display in searching for purchasing, using, evaluating and disposing of product, service and idea which they expect will satisfy their needs". Therefore, knowing the factors which influence the buying behavior for a product or service could increase the sales volume. ...

Consumer Behavior
  • Citing Article
  • December 1982

Journal of Marketing