December 2021
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Events and Tourism Review
In recent years, the need for advanced precautions for mitigating the risks imposed by events, which involve high volumes of people in shared spaces, has multiplied. The occurrence of COVID-19 pandemic has further altered event practices, spaces, and event attendees’ mindsets in large-scale events. Proper crowd management not only seeks to prevent acts of violence and injury, but in today’s event environments; efforts should be consciously applied to reduce the spread of respiratory infections such as COVID-19. As the events industry continues to evolve and face new limitations, ways in which event organizers respond must evolve as well. Smartphone technologies are opening new ways for event organizers to communicate with and monitor attendees. This case study explores current crowd management strategies, analyzes the gaps in widely used models, and finally proposes event management technologies trending in the field.