November 2022
·
135 Reads
·
4 Citations
As the largest video-sharing platform, YouTube has been known for hosting hate ideology content that could lead to between-group conflicts and extremism. Research has examined search algorithms and the creator-fan networks related to radicalization videos on YouTube. However, there is little grounded theory analysis of videos of hate groups to understand how hate groups present to the viewers and discuss social problems, solutions, and actions. This work presents a preliminary analysis of 96 videos using open-coding and affinity diagramming to identify common video styles created by the U.S. hate ideology groups. We also annotated hate videos' diagnostic, prognostic, and motivational framing to understand how the hate groups utilize video-sharing platforms to promote collective actions.