Keegan Veazey’s research while affiliated with Clark University and other places

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Publications (3)


Fig. 2. Example videos of public speech (the top row), speak to the viewers (bottom left), news and information (bottom middle two), and public action (bottom right).
Fig. 3. The distribution of videos in each of the subframes.
Understanding Hate Group Videos on YouTube
  • Conference Paper
  • Full-text available

November 2022

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135 Reads

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4 Citations

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Keegan Veazey

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Phoenix Pagan

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Abhisan Ghimire

As the largest video-sharing platform, YouTube has been known for hosting hate ideology content that could lead to between-group conflicts and extremism. Research has examined search algorithms and the creator-fan networks related to radicalization videos on YouTube. However, there is little grounded theory analysis of videos of hate groups to understand how hate groups present to the viewers and discuss social problems, solutions, and actions. This work presents a preliminary analysis of 96 videos using open-coding and affinity diagramming to identify common video styles created by the U.S. hate ideology groups. We also annotated hate videos' diagnostic, prognostic, and motivational framing to understand how the hate groups utilize video-sharing platforms to promote collective actions.

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Figure 2: Examples of visual, sound, touch, and scenario subcategories
Figure 6: Example ASMR videos showing ASMR interactions for social attraction.
Figure 7: Example ASMR videos showing ASMR interactions for intimacy.
Subcategories and definition of the five multimodal interactions in ASMR videos
Example words associated with intimacy, relaxation, and sleep identified by PMI. The word list is used to count the percentages of words associated with each feeling.
Close-up and Whispering: An Understanding of Multimodal and Parasocial Interactions in YouTube ASMR videos

April 2022

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280 Reads

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15 Citations

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Hugh S Manon

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[...]

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Keegan Veazey

ASMR (Autonomous Sensory Meridian Response) has grown to immense popularity on YouTube and drawn HCI designers' attention to its effects and applications in design. YouTube ASMR creators incorporate visual elements, sounds, motifs of touching and tasting, and other scenarios in multisensory video interactions to deliver enjoyable and relaxing experiences to their viewers. ASMRtists engage viewers by social, physical, and task attractions. Research has identified the benefits of ASMR in mental wellbeing. However, ASMR remains an understudied phenomenon in the HCI community, constraining designers' ability to incorporate ASMR in video-based designs. This work annotates and analyzes the interaction modalities and parasocial attractions of 2663 videos to identify unique experiences. YouTube comment sections are also analyzed to compare viewers' responses to different ASMR interactions. We find that ASMR videos are experiences of multimodal social connection, relaxing physical intimacy, and sensory-rich activity observation. Design implications are discussed to foster future ASMR-augmented video interactions.


Close-up and Whispering: An Understanding of Multimodal and Parasocial Interactions in YouTube ASMR videos

April 2022

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957 Reads

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3 Citations

ASMR (Autonomous Sensory Meridian Response) has grown to immense popularity on YouTube and drawn HCI designers' attention to its effects and applications in design. YouTube ASMR creators incorporate visual elements, sounds, motifs of touching and tasting, and other scenarios in multisensory video interactions to deliver enjoyable and relaxing experiences to their viewers. ASMRtists engage viewers by social, physical, and task attractions. Research has identified the benefits of ASMR in mental wellbeing. However, ASMR remains an understudied phenomenon in the HCI community, constraining designers' ability to incorporate ASMR in video-based designs. This work annotates and analyzes the interaction modalities and parasocial attractions of 2663 videos to identify unique experiences. YouTube comment sections are also analyzed to compare viewers' responses to different ASMR interactions. We find that ASMR videos are experiences of multimodal social connection, relaxing physical intimacy, and sensory-rich activity observation. Design implications are discussed to foster future ASMR-augmented video interactions.

Citations (2)


... A podcast host's interactions, such as sharing their personal lives, can also positively influence relational establishment [80]. This also includes other type of content which creators create as sensory activities (e.g., ASMR) to elicit affective experiences [65,82]. ...

Reference:

Can Fans Build Parasocial Relationships through Idols' Simulated Voice Messages?: A Study of AI Private Call Users' Perceptions, Cognitions, and Behaviors
Close-up and Whispering: An Understanding of Multimodal and Parasocial Interactions in YouTube ASMR videos

... A perceptual video summarization and retrieval was proposed to provide a precise representation of video contents [11]. The interaction modalities and parasocial attractions of ASMR videos was annotated for multi-modal video interactions [5]. However, an effective way to explore ASMR videos has been lacking in previous works. ...

Close-up and Whispering: An Understanding of Multimodal and Parasocial Interactions in YouTube ASMR videos