August 2023
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201 Reads
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8 Citations
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Publications (3)
June 2021
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618 Reads
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3 Citations
Digital nudges offer a promising avenue to promote individual welfare by supporting individuals in their daily decision-making. However, most existing applications merely adapt analog nudges to the digital world, rather than leveraging the unique possibilities that digital environments offer. At the same time, recent discussions raise ethical objections to nudges and suggest disclosing transparent information about nudges as a measure to overcome these. Based on salience theory, we develop a digital salience nudge to increase the healthiness of online food product choices by reducing the visual salience of unhealthy food products. In an online experiment with 399 participants, we evaluate the effectiveness of this nudge and investigate the effect of disclosing transparent information on the nudge. The results suggest that the digital salience nudge reduces the share of unhealthy food product choices by 44% (from 27 to 15%). Disclosing transparent information on the nudge, however, does not change its effectiveness.
January 2021
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34 Reads
SSRN Electronic Journal
Citations (2)
... However, the widely observed attitude-intention gap suggests that targeting attitude alone may not be enough. Limited attention has been given to exploring the effectiveness of behavioral nudge strategies in bridging this gap (Reinholdsson et al. 2023;Michels et al. 2023). As identified in existing reviews on green gap (ElHaffar, Durif, and Dubé 2020;Sharma 2021), there is a compelling need to shift the focus toward such behavioral interventions, a gap that our paper addresses. ...
- Citing Article
August 2023
... 4,5 While wider structural inequalities play a significant part in these social, health, and economic issues, it remains important to encourage individuals to make healthy choices regarding food and to assist them in reviewing and reflecting on their habitual diet-related behaviors. 6 Decisions about food can be influenced by many factors, including taste, price, convenience, familiarity, mood improvement, and emotional comfort. 7 When individuals seek to modify their diet, they often encounter barriers like a lack of motivation and confidence. ...
- Citing Conference Paper
- Full-text available
June 2021