Katherine McCoy’s scientific contributions

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Publications (1)


Information and Persuasion: Rivals or Partners?
  • Article

September 2000

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19 Reads

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394 Citations

Design Issues

Katherine McCoy

Citations (1)


... Como discutido, ao observarmos o conteúdo e a intencionalidade de uma mensagem, podemos distinguir a presença do que é informativo e o que é persuasivo. Para McCoy (2000), apesar de esses dois canais serem por muito tempo compreendidos como opostos, cada vez mais os vemos se conectando na comunicação. ...

Reference:

[in] formar novos sentidos – Vol. 4
Information and Persuasion: Rivals or Partners?
  • Citing Article
  • September 2000

Design Issues