Katherine M. Pieper's research while affiliated with University of Southern California and other places

Publications (6)

Conference Paper
In this paper, we introduce the Moral Narrative Analyzer for Movies (MoNA-M), a web-based, hybrid content-analytical platform that combines automated and human content codings to extract moral content from popular film scripts. We present a computational pipeline that parses film scripts in both PDF, as well as text format, and subsequently extract...
Article
Full-text available
Each year, USC Annenberg’s Media, Diversity, & Social Change Initiative produces a report examining gender and race/ethnicity on screen and behind the camera across the 100 top‐grossing fictional films. A total of 700 films and 30,835 characters have been analyzed across the 100 top‐grossing films of 2007, 2008, 2009, 2010, 2012, 2013, and 2014 (ex...
Article
The purpose of this content analysis was to examine gender-related portrayals in popular G-rated films. Our research questions addressed the prevalence and nature of males and females in general-audience fare. To answer our research queries, 101 of the top-grossing box office films released theatrically in the United States and Canada from 1990 to...
Article
Using a representative sample of television content featuring 2,227 programs across different genres and 18 different channels, the frequency and context of altruistic actions were content analyzed. A social cognitive theory approach was taken to guide the selection of contextual variables. The results showed that 73% of the programs in the sample...
Article
Full-text available
The purpose of this article is to determine the amount and context of gun violence across 2 electronic media. Study I focuses on the landscape of gun violence on television, including the number of high risk portrayals. Study 2 provides data on the attributes of gun violence in video games. Results for each study are reported in terms of amount per...

Citations

... In fact, the opportunity for Japanese people to see real or screen versions of Caucasian faces is greater than the opportunity for Norwegians to see Japanese faces. Smith et al. (2015) reported that in the Hollywood 100 top films of 2014, 73.1% of the main characters of movies were Caucasian, while Asian actors accounted for only 5.9%. Therefore, ordinary Norwegians are seldom exposed to East Asian people or electronic versions of their faces. ...
... Although, she also argues that a sexist environment may be driving the non-generic interpretation of generic masculine pronouns. Further studies have corroborated that people = male, showing repeatedly that when masculine pronouns are used generically, people think of males specifically [21,23,25,50]. However some, Hamilton [23] for example, have shown that people continue to think of males more than females even when neutral and inclusive language are used in stimuli. ...
... Some Material May Be Inappropriate For Children Under 13") increased steadily during this period, a phenomenon called "ratings creep" (Potts & Belden, 2009). A high prominence of violence has also been identified in other media, such as television and video games (Smith et al., 2004), music videos (Smith & Boyson, 2002), books, and cartoons (Kirsh, 2010). ...
... Another question is whether altruism moderates the relationship between BCSR and collective self-esteem in a brand community. Altruism is helping or sharing behavior that promotes the welfare of others without conscious regard for personal self-interest (Smith et al. 2006). An altruist is inclined to identify with the social responsibility activities undertaken by others and perceive collective self-esteem. ...