Kalsom Abd Wahab’s scientific contributions

One of the most powerful aspect of marketing that facilitates marketing experiences is mobile marketing (m-marketing).The expeditious advancements in ICT (information & communication technology) and mobile technology have brought about the development of various new services and applications. This creates a substantial need to look into factors that influence use of m-marketing by industrial firms in Jordan. The present study examined three models and theories, Technology Acceptance Model (TAM), Theory of Reasoned Action (TRA) and Unified Theory of Acceptance and Use of Technology (UTAUT). The basis of this study is a survey which was conducted across distinct groups of industries which belong to a range of industrial firms. In all, the survey questionnaires were distributed to 300 respondents to gather the pertinent data. The study found that aspects like the respondents perceived self efficacy and facilitating conditions showed significant and positive effect on adoption of m-marketing by industrial firms. Meanwhile, the aspect perceived quality of service did not show any significant impact on the implementation of m-marketing among industrial firms in Jordan.

This present paper aimed to investigate the effects of green marketing strategies on customer satisfaction in Jordan. It was a correlational research design. The sample was composed of 100 students from Jordan. Green marketing strategy instrument and customer satisfaction scale were applied. Pearson product moment correlation and regression analysis were applied. Results indicated significant positive relationship in green marketing strategies and customer satisfaction in Jordan sample. Results also showed that green marketing strategy except distribution are significant predictors of customer satisfaction in Jordan. Results have important implications for companies to know the importance of green marketing strategies to enhance customer satisfaction.

This research aimed to investigate the effect of green stakeholder attitudes on adoption of green marketing strategies. The questionnaire study has carried out among 10 firm's stakeholders in Jordon. Results indicated that stakeholder attitudes predict price promotion and distribution strategies of green marketing. Results further showed new stakeholders are happier to adopt green marketing strategies as compared to old ones.