January 2013
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914 Reads
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90 Citations
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Citations (1)
... A salesperson who can build trust can also achieve important gains in reaching the goals of the business (Demirgünes, 2015;Bateman and Valentine, 2015;Prendergast et al., 2014;Badrinarayanan and Laverie, 2013;Keeling et al., 2010). Lang and Hyde (2013) examined the literature on WOMC. They concluded in their synthesized study that trust is one of the 3 variables that most affect WOMC. ...
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January 2013