January 1995
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211 Reads
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8,817 Citations
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... As rational action is grounded in normative decision-making approaches that assume individuals use sequential logic to evaluate alternatives and maximize outcomes (Howes, Lewis, & Vera, 2009;Sträter, 2019), CA reflects a more adaptive and interpretive process driven by mental patterns and practical experience (Hunt et al., 2021;Klein, 2008;Weick, 1995). Rational models, though limited in addressing complex and dynamic contexts, provide structure for well-defined problems, such as strategic planning based on return-on-investment analyses (Koechlin, 2020;March, 2009). ...
- Citing Book
January 1995