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January 2000
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291 Reads
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57 Citations
Bobbin
Technological advances and new size data offer the possibility of solving the apparel fit problems which continue to plague many consumers, retailers and manufacturers. This article explores the roots of the industry's fit problems, as well as some innovative solutions that are currently available or soon to be commercialized. The special fit problems of the online apparel sector are also considered.
... DesMarteau (2000) talked on the significance of fit, the causes of garment misfit, and its effects on service providers and consumers. According to a KSA survey, 50% of women and 62% of men struggle to find clothing that fits well, and other studies have found that 50% of catalogue returns are due to fit issues (DesMarteau, 2000). The lack of standardized Indian Size charts continues to be a key problem for clothing fit. ...
January 2000
Bobbin
