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September 2013
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44 Reads
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16 Citations
Management of Organizations: Systematic Research
Emphasizing the internal stakeholders’ importance in the processes of place branding is increasingly gaining popularity among theoreticians and practitioners, however the unique understanding of the concept of internal place branding is still absent. This paper aims to provide an initial conceptual framework and to contribute in amplifying the knowledge of the concept.
... The research presented here develops a working practice for writing about urban space in the context of cultural tourism knowledge. The work is situated in the field of place branding (Zakarevičius & Lionikaitė 2013) and place making which identifies the positive value that citizens derive from their locality (Scribano 2016). ...
September 2013
Management of Organizations: Systematic Research
