Juhani Warsta's research while affiliated with University of Oulu and other places

Publications (2)

Article
How to attract players has been of interest to practitioners, online game designers and game site constructors. The objective of this research is to explore factors that effect stickiness in online game communities. This study applies social cohesion theory, social identity theory and motivational theory to propose a research model. Structural equa...
Article
In this article, we study e-commerce customer behaviour towards online shops. The theoretical model is based on Triandis' behavioural framework. Prior value research has mostly focused on users' attitudes towards online shopping. We explore the role of perceived value and habit in e-commerce behaviour. Structure equation results suggest that the ut...

Citations

... Comparatively little research has been conducted with longitudinal data, yet there is strong empirical evidence that videogaming becomes habitual. Research with non-competitive online games suggests that retention, or "stickiness" is greatly shaped by habit (regularity with which one plays the game) [40]), which in turn is associated with social identity (players' strength of identification with the player community) [9]. In those other online games, however, engagement occurred primarily in long periods of play, with in-game social structures encouraging the formation of in-game groups and associations; with competitive online games, play tends to occur in intense, but intermittent, bursts, with teams being temporary and social structures being almost absent, thus these findings may not be directly applicable. ...
... It also includes approval or disapproval, likings or dis-likings of a policy or person. (Pahnila & Warsta, 2010) examined how behaviour is influenced by intention and affect along with utilitarian value and hedonic value. Social factors do affect customer behaviour. ...