March 1974
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7 Reads
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6 Citations
American Psychologist
Conducted a series of experiments to demonstrate that organisms tend not to repeat a response after reinforcement is "consumed," contrary to the basic tenet of learning theory. Using varied combinations of Ss, including college sophomores, nurses, children, and "real people," and varying apparatus from a black box to paper cups, the hypothesis was confirmed. Additional hypotheses were developed relating to naivete, expectancies of deception, and elaborate instrumentation. (PsycINFO Database Record (c) 2012 APA, all rights reserved)