February 2001
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254 Reads
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131 Citations
Journal of Business Research
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February 2001
·
254 Reads
·
131 Citations
Journal of Business Research
... Perceived control in the AR context is defined as the degree of control a user experiences while interacting with virtual objects and AR technology (Hilken et al., 2017). A higher level of control in interacting with a product or technology fosters a stronger sense of involvement and possession (Ward and Barnes, 2001), ultimately contributing to psychological ownership. This is because increased control leads to a deeper engagement with the product or technology, motivating individuals to invest more cognitive and emotional resources into their interaction. ...
February 2001
Journal of Business Research