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... Some descriptions of cases are characterized on the internet by the users [19] in the context of website publishers preventing them from blocking advertisements [20]. One prevention option is based on legal regulations and the right to maintain the integrity of the website publisher's work, or the right not to allow the ad blocking, because it may be viewed as a change to the content and form of the website publisher's work [21], [22]. Another option is based on the intention of the publisher to establish cooperation with creators of software for blocking advertisements [23] and to create advertisements which users are unable to filter with blocking software [24]. ...
Reference:
Evaluation of Adblock Software Usage