John Byrom’s research while affiliated with University of Liverpool and other places

Purpose The purpose of this introductory paper is to outline the theme of – and introduces the papers comprising – this special issue on post-Covid place marketing. Design/methodology/approach A brief literature review outlines some of the impacts of the COVID-19 pandemic on places and also for place-bound and spatially oriented industry sectors (particularly retailing and tourism and hospitality, which are often the focus of place marketing initiatives) before describing the papers constituting the special issue. Findings The impacts of the COVID-19 pandemic on places are identified, relating to both economic and more phenomenologically oriented impacts, and the implications for place resilience are considered. The papers comprising the special issue are grouped into two main themes relating to the impact of the COVID-19 pandemic on retailing and the impact of the pandemic on place marketing processes. Originality/value Notwithstanding the burgeoning literature on the COVID-19 pandemic and its impacts, the papers comprising this special issue focus on specific place-oriented marketing (and retailing) implications, providing potential avenues for future research.

Research taking into account the everyday nature of tourism destinations and its impact upon authenticity and attendees’ resulting extraordinary experiences is limited. Drawing upon a 3-year ethnography (including fieldnotes, photos/videos, artifact material) and interviews with festival attendees, we explore the interrelationships between authenticity and extraordinary experiences in the context of Primavera Sound music festival. Our emergent thematic categories—the festival’s indie music character, its urban and quotidian configuration, and the instrumental orientation of the festival experience—suggest the festival is firmly positioned within the structures of the indie music industry, while also being located within the confines of day-to-day urban life. Attendees seek to achieve a sense of spatial authenticity by engaging with the features of tourism destinations. We contribute to discussions about authenticity and extraordinary experiences by unpacking the everyday nature of tourism destinations, demonstrating that not all music festivals need to be “extraordinary” muddy camping events.

Drawing on qualitative interviews with indie music fans in Manchester, UK, we explore how experiences in the indie music field inform spatial and place-specific understandings of musical taste. Inspired by Bourdieu’s sociology of taste, the concept of place-dependent capital incorporates the interplay of the experiential dimensions of taste, and the overall structures in which they are embedded. We develop our findings into three themes, which allow us to highlight the diversity of ways in which our participants create place-dependent capital: exploring the taste of place; dwelling in place; and creating a sense of place. We propose the usefulness of place-dependent capital as an alternative theoretical tool, which acknowledges both structural and experiential dimensions of musical taste, allowing us to demonstrate the situatedness of indie music fans’ tastes.

Prior experiential marketing research suggests that extraordinary consumption experiences take place within antistructural frames, i.e. outside the realms of everyday life. This paper challenges that notion, through an ethnographic study of consumers attending the Primavera Sound music festival in Barcelona, Spain. We demonstrate that festival attendees perceive their experiences to be extraordinary, despite these occurring within ‘everyday’ structural frames. Consumers' extraordinary experiences unfold through their negotiation of a series of structural and antistructural marketplace tensions, including commercialism/authenticity, ordinary/escapist, and immersion/communing. We outline the theoretical implications of our research for the changing nature of extraordinary consumption experiences, in light of post-postmodern consumer culture. We conclude with managerial implications and provide suggested avenues for future research.

This paper proposes that flags are an important but under‐theorised aspect of geographical inquiry and seeks to outline a new field of “vexillgeography,” which critically embraces the spatiality and performativity of flags. We start by outlining the potential of semiotics (and geosemiotics) to further our understanding of flags, focusing on iconic, indexical and symbolic modes of representation in relation to flag design and the marking of territories and boundaries. In so doing, we highlight the importance of flags in the ordering of both Cartesian and relational space. We then examine flags from a performativity perspective, emphasising their role as actants within wider assemblages, and the everyday affective and emotional responses to flying (and viewing) flags. We conclude by outlining an agenda for critical research into vexillgeographies, to explore the multiplicity of ways in which flags (or flag assemblages) can contribute to the construction of spatial meaning. This paper proposes that flags are an important but under‐theorised aspect of geographical inquiry. It seeks to outline a new field of “vexillgeography,” which starts by critically examining the spatiality of flags in terms of their semiotic and geosemiotic potentialities. The argument then addresses vexillological performativity, encompassing embodied and affective interplay with flags, and the spatial implications of this. Throughout the paper, our discussion is evidenced with real‐world examples of flag‐bearing events and occurrences.

This study examined the relationship between firm resources, strategic orientation, and performance in small retail firms. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n 5 384) showed resources positively related to performance were informa-tional (business information systems) and access to financial capital. Strategic orientation (pro-spector and defender/analyzer) were positively related to performance. Further, both a prospector and defender/analyzer orientation positively mediated the relationship between resources and performance , the former being the stronger mediator. The results of this study demonstrate which firm resources relate to small retail firm performance, and the positive effect, in particular, of a prospector strategic orientation.