Joann Muller’s scientific contributions

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Publications (1)

Big gulpers - For auto buyers there are the somewhat important things, like fuel economy, and then the really important things, like cup holders
  • Article

February 2008

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2 Reads

Forbes

Joann Muller

Fuel economy is clearly moving up the list Of concerns that consumers consider when shopping for cars. General Motors says buyers now rate fuel economy as third among reasons to buy a GM vehicle (behind styling and value). Four years ago it wasn't even in the top ten. But it seems you still can't beat lots of cup holders to move the metal. CNW Marketing Research says interior conveniences like heatedseats and cup holders are higher in priority (739,66) for shoppers than fuel efficiency (67%). MIKE J.JACKSON, chief executive of AutoNation, the country largest public dealer network, with 322 stores in 16 states sees this all the time. And he says consumers may talk fuel efficiency, but they don't necessarily buy it. He spoke to FORBES.