Jin-Song Huang’s research while affiliated with UNSW Sydney and other places

With the rapid development of artificial intelligence (AI), AI anxiety has emerged and is receiving widespread attention, but research on this topic is not comprehensive. Therefore, we investigated the dimensions of AI anxiety using the theoretical model of integrated fear acquisition and a questionnaire survey. A total of 494 valid questionnaires were recovered. Through a first-order confirmatory factor analysis (CFA), a factor model of AI anxiety was constructed, and eight factors of AI anxiety were verified. Then, a second-order CFA was applied to verify the adaptation of the factor structure of AI anxiety to fear acquisition. We identified four dimensions of AI anxiety and proposed a theory of AI anxiety acquisition that illustrates four pathways of AI anxiety acquisition. Each pathway includes two factors that cause AI anxiety. We conclude by analyzing the limitations of current AI anxiety research and proposing a broader research agenda for AI anxiety.

This study develops a trust mechanism based on trust transfer theory in the context of customer-to-customer (C2C) social commerce. Based on combined data from 206 sellers and consumers, this study finds that customers have continuous purchase intentions when they trust sellers and brands at the same time and that consumers generate brand trust due to trust in sellers. In addition, with informational and emotional support, consumers can generate trust in individual sellers. Finally, promotion, which is a common strategy used by C2C sellers, will damage the trust transfer from sellers to the brand.

This paper discusses the process of combining online and offline business units into a hybrid organization. While most previous studies focus on public–private hybridization, this study focuses on the online–offline type and discusses the combining process from the perspective of boundary permeability. By using Suning as a case study, we explore how a large retailer combines its online and offline units. The process model demonstrates that an online–offline hybrid organization is hybridized through three multiple and conflicting boundary permeability paths, namely complete, partial, and preventive permeability paths. Each path includes a capacity-seeking process in which the organization improves its capabilities after developing strategies. Corresponding to the three paths, the organization develops absorptive, symbiotic, and preservative strategies. It then enhances its capabilities accordingly, including its assimilative, ambidextrous, and autonomous capabilities, to implement the necessary boundary permeability behaviors and form a hybrid organization.

We investigated the impact of brand familiarity and brand relevance on forwarding of viral advertisements, which is an issue that has rarely been addressed before. An experiment and a field study with 3,749 participants were conducted to test the research hypotheses. Results revealed that in the context of viral advertising, brand familiarity and brand relevance act as negative factors for forwarding, and only under the condition of low brand familiarity and low brand relevance are people more willing to forward viral advertisements. These results are different from those in the traditional advertising literature, in which it is held that brand familiarity and brand relevance will generate positive effects on the effectiveness of advertisements. Theoretical and managerial implications are also discussed. © 2016 Scientific Journal Publishers Limited. All Rights Reserved.

This paper presents a model of why and how cart abandonment occurs in the online shopping process. An online survey of 210 people was conducted via the online shopping website of a communication company in China. The results demonstrate that cart abandonment was directly and positively influenced by organization and research of the products within the cart as well as by comparison with external websites, and was directly and negatively influenced by payment intention. Both perceived cost and perceived risk had an indirect effect on cart abandonment through the mediator of organization and research of products within the cart. Perceived transaction inconvenience did not influence cart abandonment either directly or indirectly. The results imply that cart abandonment is dependent on the shopping processes, and that organization and research of products within the cart is a key variable that impacts cart abandonment.

We investigated and compared the effects of 2 forms of sales promotion, namely, price discounts and bonus packs, on online impulse buying. Participants were 280 undergraduate business students at a Chinese university, who responded to a promotion on a mock website. Previous researchers have shown that bonus packs have a greater impact on offline impulse buying than do price discounts. However, our findings were different in the online impulse buying context, in which price discounts resulted in greater impulse buying intention than did bonus packs when the product was hedonic, and bonus packs were a more effective sales promotion than price discounts when the product was utilitarian. In addition, price discounts resulted in greater impulse buying intention than did bonus packs when the product was inexpensive, whereas bonus packs were a more effective sales promotion than were price discounts when the product was expensive.