Jim Blythe’s scientific contributions

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Publications (1)


International Marketing: Strategy, Planning, Market Entry and Implementation
  • Book

March 2002

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319 Reads

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34 Citations

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Jim Blythe

Citations (1)


... Internationalization of business or at least part of the business is becoming very important. According to Bennett (1998), the choice of international market strategy is very pertinent, as it involves huge costs and resources. Internationalization makes organizations competitive by moving production base into countries where the labor costs are low, thereby reducing the costs (Westhead et al., 2001). ...

Reference:

A resource dependency framework for innovation and internationalization of family businesses: Evidence from India
International Marketing: Strategy, Planning, Market Entry and Implementation
  • Citing Book
  • March 2002