March 2002
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319 Reads
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34 Citations
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March 2002
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319 Reads
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34 Citations
... Internationalization of business or at least part of the business is becoming very important. According to Bennett (1998), the choice of international market strategy is very pertinent, as it involves huge costs and resources. Internationalization makes organizations competitive by moving production base into countries where the labor costs are low, thereby reducing the costs (Westhead et al., 2001). ...
March 2002