Jill A. Peck’s research while affiliated with Pepperdine University and other places

Organizations are similar to cars: both require fuel to power them and a driver to direct them. In an organization, the fuel is its culture and the driver is initially its founder and in later years its current chief executive. Just as cars require fuel to function, organizations share key cultural factors in order to exist. Uniquely, some organizations are able to elevate themselves beyond basic existence into a coveted realm of high performance. Doing so is difficult, and requires ten additives that convert a group's culture into a H.I.G.H. O.C.T.A.N.E. source of power that can transform it into a high performing entity.