Jihane Hafiane’s scientific contributions

Le secteur touristique est lun des secteurs economiques qui connaît la plus forte croissance au monde, mais aussi celui ou la concurrence est la plus forte. Dans ce secteur les destinations touristiques (DT) sont lelement central du systeme touristique fonctionnel sur lesquelles repose la competitivite du tourisme et entre lesquelles sexerce la concurrence au niveau mondiale. Il est generalement admis que les destinations disposant dune gestion efficace coordonnee et dirigee par un organisme de gestion de destination (OGD).Le concept de performance organisationnelle et les systemes de sa mesure, ont ete largement discutes dans divers champs organisationnels et ont ete lobjet de plusieurs theories et modeles. Toutefois, il est remarquable que tel nest pas le cas concernant les OGD pour lesquels il existe encore plusieurs lacunes dans la litterature en ce qui concerne levaluation de leurs performances. Ainsi, dans le cadre de cet article nous visons, sur la base de la litterature, a questionner les differents cadres et modeles devaluation de la performance organisationnelle pour tenter dexplorer leurs apports et limites a levaluation de la performance des OGD.

Background: In today's constantly changing business world, the role of Business Intelligence (BI) in organizational decision-making is increasingly critical. This literature review aims to provide a comprehensive understanding of BI's multi-dimensional nature and its immense potential in enhancing organizational performance. Methods: This study employs a systematic literature review methodology, analyzing peer-reviewed articles, case studies, and seminal works in the field of Business Intelligence. The review focuses on key themes such as BI's components, its role in strategic decision-making, operational efficiency, and metrics and KPIs influenced by BI. Results: The review synthesizes findings from various studies, revealing that BI significantly influences strategic decision-making, improves operational efficiency, and impacts various metrics and KPIs across sectors. Sample sizes for the analyzed studies range from smaller focus groups to large organizational surveys. Conclusions: The study concludes that Business Intelligence is an indispensable tool for modern organizations, offering various functionalities that enhance decision-making and operational efficiency. Its application spans multiple sectors, providing a competitive advantage and contributing to business success.