Jia Li’s research while affiliated with Wake Forest University and other places

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Publications (1)


Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment
  • Article

September 2019

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45 Reads

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15 Citations

Marketing Science

Jia Li

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Noah Lim

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Hua Chen

Using a field experiment, this paper examines how salespeople adjust their effort when coworker's ability changes, under different compensation contracts in a retailing context.

Citations (1)


... Through controlled experiments designed to elicit beliefs about information's truthfulness, we aim to bridge this gap, drawing on prior work by the team. For instance, in a prior randomized ield experiment, we reported insights into behavior modiication in response to team dynamics and incentive structures [41]. The study design will also build on the foundational work by [51] on the eiciency of information sharing. ...

Reference:

Misinformation, Disinformation, and Generative AI: Implications for Perception and Policy
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment
  • Citing Article
  • September 2019

Marketing Science