Jeremi Roch's research while affiliated with Université de Sherbrooke and other places

Publications (3)

Conference Paper
Full-text available
Sustainable development is dependent on significant improvement in supply chain resource utilization and efficiency. It requires a holistic Product Life Cycle (PLC) perspective from producer to end consumer. This perspective includes to reduce waste, to reuse and recycle materials, and to extend the PLC through remanufacturing, resulting in a close...
Conference Paper
Full-text available
SMEs evolve in a highly competitive environment, where firms' survival depends on their ability to differentiate themselves from competitors and provide greater value for customers. This study focuses on how social media tools can enable SMEs to collaborate with external parties, such as customers, partners, and suppliers, to generate value through...
Conference Paper
Full-text available
In a business world where competitive pressure is constantly increasing, firms are continuously trying to differentiate themselves. The advent of Web 2.0 technologies such as social media allowed firms to communicate and interact with consumers and online users in order to collect information and to perform R&D, marketing and sales tasks. This stud...

Citations

... Small companies tend to have greater difficulties in integrating digital marketing actions in the product lifecycle since many of the marketing actions are carried out in a poorly planned way and without performance metrics applied to the various stages of product development. Furthermore, Roch and Mosconi (2017) emphasize that social media tends to be used by small companies only in the later phases of the product life cycle (e.g., marketing, customer service support). ...
... In addition, social media helps to identify customer needs, competitors' strategies, and technological trends (Itani et al. 2017). The use of social media enables the acquisition of new knowledge from customers, which helps companies improve quality and develop new products and services (Martini et al. 2014;He et al. 2017;Roch and Mosconi 2016). Previous research also highlights as benefits for firms, to interact with customers and suppliers, share experiences and opinions, and identify creative ideas related to the marketplace (He et al. 2015). ...