Jens Landvogt's scientific contributions

Publication (1)

Article
Im vorliegenden Anwendungsbeitrag berichten wir über eine Projektkooperation zwischen der Daimler-Benz Forschung, Berlin und der DFKI GmbH. Ziel dieser Kooperation war die Entwicklung eines Ansatzes zur Online-Erstellung individueller Kundenprofile auf elektronischen Marktpl?tzen, um den potentiellen Kunden bei der Suche und Auswahl von Produkten z...

Citations

... Such an approach can be modeled in the framework of multi-attribute utility theory (e.g. see [27]), and has already been used for the identification of customer profiles in an electronic bourse for used cars [15]. In this project, the car database was provided from a large German/American car producer and retailer, whereas the value dimensions for the product "car" have been adopted from a study of the German car market [23] that suggests that safety, economy, comfort, sportiness, prestige, family and environmental friendliness are the most relevant. ...