Jay Scherer’s research while affiliated with University of Alberta and other places

... Laidlaw's comments capture the paradox of contemporary global sport business; that is, to secure enough funding to survive in the future, one might need to negotiate a deal that relinquishes some control and ownership to foreign interests. This conundrum has repeated over the past two decades and is evident in the ongoing challenges faced by New Zealand as a nation and the All Blacks as a sport franchise operating within the new global economy of sport (Scherer and Jackson, 2007, 2010, 2013. For example, in 2012 Adidas was joined by another major global corporate sponsor, American Insurance Group (AIG). ...

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The Global Business of Sport in a Brave New World: Conceptualising a Framework for Alternative Futures

... Urban 'revitalization' is controversial, however, due in part to the public subsidies that often support sport facility construction and maintenance (e.g., see Long 2013, Matheson 2019, Sam and Scherer 2019, Baumann et al. 2020. There are questions of access and equity at play as well. ...

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Who is the city for? Sports facilities and the case of Vancouver’s public golf courses

... Previous research on the sport of hockey has included: hockey as Canada's national identity (e.g. Allain 2008Allain , 2010Gruneau and Whitson 1993;Jackson and Ponic 2001;Mason 2002;Scherer and Jackson 2004); CHL arena development in small to midsize cities (e.g. Mason et al. 2007); CHL generally (e.g. ...

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A fork in the road: factors contributing to elite hockey players’ decisions to choose the NCAA route

... We don't want the brand to be different in Europe or Asia…Our goal is to be a global company" (Andrews, 2008, p. 46, as cited from Hatfield, 2003. The bridging between global and local manifests in a glocalized corporate marketing structure focused on establishing a universal brand identity (Andrews, 2008;Scherer & Jackson, 2010;Silk & Andrews, 2001). ...

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“Willpower knows no obstacles”: Examining Neoliberal Postfeminist Messaging in Nike’s Transnational Advertisements for Women

... Les joueurs néo-zélandais (en particulier ceux ayant fait l'objet de sélections régulières dans l'équipe nationale, les All Blacks), comme ceux originaires des îles du Pacifique Sud (Fidji, Samoa, Tonga), constituent de fait l'élément structurant de cette stratégie promotionnelle globale de la discipline tant ils combinent efficacement attractivité sportive et identitaire (Wernick, 1991 ;Bourgeois, Whitson, 1995 ;Scherer, 2001). Les All Blacks sont l'idéaltype d'une équipe sportive professionnelle référente en termes de palmarès et de qualité de jeu, tout en sacralisant la dimension symbolique et historique de la discipline notamment par le rappel constant de son attachement à une logique territoriale traditionnelle (dont le fameux Haka est une parfaite illustration [Jackson, Scherer, Héas, 2007]) et au principe de domination de l'organisation sur l'individu, aussi brillant et médiatisé soit-il (les joueurs sont référencés à la fédération néo-zélandaise sous un numéro de matricule et non sous leur patronyme les incitant à cultiver une certaine humilité). Garante du maintien de la tradition rugbystique, que l'on pourrait assimiler à un agrégat de vertus physiques, morales et à des formes de sociabilités spécifiques, cette formation fait l'unanimité en termes de soutien chez les amateurs de rugby dans le monde et confère à ceux qui en font, ou en ont fait temporairement partie, un statut à part. ...

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All Blacks et Guerriers du Pacifique dans la presse rugby : entre assignation identitaire et culture promotionnelle globale du rugby françaisAll Blacks and Pacific Warriors in Rugby Press: Between Stacking and Global Promotional Culture in Professional French Rugby. The Case of Section Paloise: Le cas de la Section paloise

... However, issues MAI JOURNAL VOLUME 12, ISSUE 1, 2023 are elevated when "borrowing from a culture" becomes exploitative (Kim Ho, 2017), robbing Māori of the recognition they deserve. Managing the consequences of increased access to our cultural practices and knowledge systems becomes important, especially when they are considered a commodity worldwide (Hapeta et al., 2018;Scherer & Jackson, 2013;Torgovnick, 1990). It has become commonplace to misuse haka and share it globally with the world (Hapeta et al., 2018;Karetu, 1993). ...

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JOURNAL A NEW ZEALAND JOURNAL OF INDIGENOUS SCHOLARSHIP MAI VOLUME 12 • ISSUE 1 • 2023 EDITORS EDITORIAL BOARD PUBLICATIONS MANAGER SPECIAL EDITION EDITORS

... Bourdieu (1984) coined the term 'cultural intermediaries' as a catch-all for producers of symbolic goods, including journalists and workers in PR, advertising and marketing. Scherer and Jackson (2008) limit their usage to those directly 'embedded' with the national team in producing the New Zealand rugby website allblacks.com. In Ireland, however, there is a case for viewing rugby journalists as cultural intermediaries with limited objective distance. ...

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Rugby Union, Class and 'Middle Ireland' in Irish Media

... In the early 1990s when the sport was officially amateur but could more accurately be described as semi-professional, key media interests were beginning to identify the value and unexploited potential of rugby union as a global media commodity ( Jackson et al. 2001). Two rival media moguls, Kerry Packer and Rupert Murdoch, who were already in the midst of a battle over television broadcast rights to Australian Rugby League, embarked on what Peter FitzSimons (1996) described as the "Rugby War". ...

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Advertising, branding and corporate nationalism: The contested terrain of the Aotearoa New Zealand All Blacks

... While Kamaishi is home to its local rugby union football club, the Kamaishi Seawaves, and was featured in news across the globe when Canadian players volunteered to help out local residents as part of the recovery from damages caused by Typhoon Hagibis, the economic cost of the construction and maintenance of the stadium was clearly out of proportion economically for a city of its size. The case of Kamaishi is reminiscent of the construction of Dunedin's stadium for the 2011 RWC in New Zealand which was subjected to public criticism and protest given budget blowouts and long-term debt servicing for a small city (Porter & Sam, 2013;Scherer & Sam, 2008). Ultimately, while RWC 2019 was successful in some respects it also contributed to the widening inequality between Tokyo/Kanto and the rest of Japan. ...

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FIFA 2022 World Cup in Qatar: Under the Gaze of Western Media

... State support for the media can also vary -sometimes dramatically. New Zealand is an example of a country in which government support for public service broadcasting in the traditional sense has all but disappeared (Mollgaard, 2018;Scherer & Sam, 2012). ...

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The pandemic and the media system: The case of Norway