Javier Cueto’s research while affiliated with Pontifical Catholic University of Chile and other places

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Publications (1)


Figure 1: Overview of the Antecedents and Consequences of Make-Happy Biases (b) Overview of the Antecedents and Consequences of Sketchy-Attribute Biases
Table 1 Selected Articles Studying Entrepreneurial Biases (Italics Denote Conceptual Papers)
Table 3 Unstudied Biases That Hold Potential Relevance to Entrepreneurship
Table 4 Summary of Main Future Research Directions
The Study of Bias in Entrepreneurship
  • Article
  • Full-text available

November 2017

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14,537 Reads

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259 Citations

Entrepreneurship Theory and Practice

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Javier Cueto

Scholars use the theoretical lens of bias to research various behavioral phenomena in entrepreneurship. We assess this body of research, focusing on definitional issues and relationships. Furthermore, we discuss how the study of bias in entrepreneurship can be advanced, given the new development in related fields such as cognitive sciences. The assessments and discussions help reveal as well as address tensions in the literature, identify numerous research opportunities that may not be obvious by looking at previous work individually, and contribute to how the theory of bias can further help to understand entrepreneurship.

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Citations (1)


... Furthermore, game theory's reliance on rational choice models ignores the role that intuition, vision and behavioural biases play in entrepreneurship (Peleckis, 2015; S. X. Zhang & Cueto, 2015). Many successful entrepreneurs rely on heuristics, gut instincts and non-linear decision-making techniques that cannot be measured by conventional game theory models. ...

Reference:

Game Theory and the Dynamics of Entrepreneurial Decisions in Free Markets
The Study of Bias in Entrepreneurship

Entrepreneurship Theory and Practice