Jamie Murphy's research while affiliated with University of Eastern Finland and other places

Publications (162)

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Kestävän ruokakasvatuksen tavoitteena on oppijoiden ruokakäyttäytymisen muutos kestävän kehityksen eri osa-alueilla. Tutkimustietoa siitä, millaisia menetelmiä opettajat käyttävät perusopetuksen ruokakasvatuksessa on niukasti. Tutkimuksessa tarkastellaan perusopetuksen opettajien ruokaan ja ruokahävikkiin liittyviä asenteita ja opettajien käyttämiä...
Article
Plastic packaging exemplifies recycling’s potential; 95 percent of plastic’s material use vanishes after a short first-use cycle. Yet over half of plastic packaging could be recycled effectively, economically, and in an environmentally sound manner, with individuals and households playing a focal role in raising recycling rates. This paper draws on...
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Now more than ever there exists a need to conduct data collection online in a safe environment while ensuring that methodological rigor is not sacrificed. Widely available online platforms allow for text-based focus groups to be conducted quickly, easily, and efficiently, but protocols must be maintained to ensure they do not descend into casual ob...
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Practitioners and researchers are conducting more focus groups online as a qualitative data collection method, yet rigorous methodological studies investigating the diversity of findings versus traditional in-person focus groups are limited. Previous studies primarily focused on health topics, varied on topic scope (broad to sensitive), format (syn...
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Although studies highlight the role of education in sustainable Food Waste (FW) behaviors, few studies examine basic education pedagogies concerning FW. The present research explores Finnish comprehensive schoolteachersí food and FW attitudes, personal FW practices, and FW pedagogy - educational approach, learning environment, classroom actions, an...
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This study examines emotional commitment, brand identification and place attachment’s role in hotel brand loyalty and subsequent behavioral intentions. Data for the study stemmed from 823 quantitative and qualitative responses to an online questionnaire by Finnish customers of a Finnish hotel chain. K-Means cluster analysis identified three custome...
Chapter
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Purpose The research investigates the presence of technology ideologies in consumer discourse on tourism and hospitality robots. Design/methodology/approach Using a netnographic approach, the research involved immersion in online discourses and collection of consumer posts from a variety of social media platforms. Data was subjected to a thematic...
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Purpose This paper aims to provide a perspective on food waste by tourists and tourist households, now and in the future. Design/methodology/approach This is a perspective article that summarizes contemporary thinking about food waste and conceptualizes food waste specifically for tourist household settings. Findings In tourism, food is more than...
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Food, an emerging focus in the circular economy literature, plays an important but contradictory role while on holiday with positive personal experiences and negative sustainability consequences. Food waste, despite major and ongoing strides in sustainability research, remains an under-researched area across tourism, particularly by tourist househo...
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Few studies of hotel loyalty programs, particularly field studies, examine basic questions such as the need for loyalty programs or their effects on hotel choice. Other gaps in loyalty program research include business versus leisure travelers, travel frequency and multiple loyalty program memberships. This case study extends loyalty program resear...
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Humanoid robots should play an increasing role in hospitality and tourism services. Anthropomorphic – human like – characteristics seem critical component to consumers accepting robotic service (rService). This conceptual manuscript advances rService research by drawing on services marketing, Human Robot Interaction (HRI) and the Uncanny Valley The...
Article
Purpose This paper aims to test TV sponsorship bumper effects, for the same brand, on 30-s TV spot advertising. Design/methodology/approach An experimental study tests sponsorship bumpers and 30-s TV spot ads for eight brands, four familiar and four unfamiliar, using realistic stimuli and a sample representative of the US population. Findings Spo...
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Purpose - This paper tests the idea generation capabilities of online text-based focus groups versus traditional in-person focus groups using sustainability in the hospitality industry as the idea generation topic. Idea generation quantity and quality are analyzed and the theoretical and practical implications for the hospitality industry are discu...
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Newspapers have reported instances of famous brands’ ads running as pre-rolls to terrorist videos on YouTube. Subsequent brand safety fears have led to advertisers pulling their YouTube ads. This study, a lab experiment, tested the effects of program quality and content—particularly violent, sexual or extremist content—on pre-roll ads. The experime...
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Over the past few years the sharing economy has grown tremendously, driven in part by traveler desires for authentic and unique experiences. In response to these modern changes, peer-to-peer (P2P) marketplaces (e.g. Airbnb) are seeking additional revenue streams, expanding beyond room rentals into guided tours, recreational, and cultural experience...
Article
Instructors may find it difficult to stay abreast of the rapidly changing nature of search engine marketing (SEM) and to incorporate hands-on, practical classroom experiences. One solution is Google Ad Grants, a nonprofit edition of Google AdWords that provides up to $10,000 monthly in free advertising. A quasi-experiment revealed no differences be...
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Decades of distance learning evolution and innovations, particularly changes due to the Internet, have led to industry and academic confusion about online learning nomenclature. This study takes a preliminary step in developing a framework for online learning. Drawing on structured and interactive content, the paper proposes three categories of onl...
Chapter
This chapter is a case study of a multi-award winning Malaysian non-governmental organization (NGO), the Borneo Ecotourism Solutions and Technologies (BEST) Society, and its sustainable community development model. The case study draws upon social entrepreneurship literature, Diffusion of Innovations theory and the concept of toxic charity to propo...
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This paper draws on two theories — Uses and Gratification and the James–Lange theory of emotion — to investigate gender differences in Instagram hashtag use. The study content analyzes 1382 Instagram posts with the hashtag #Malaysianfood, and categorizes them as informative/emotional and positive/negative. The results show that compared to male use...
Chapter
The tourism industry, interesting and challenging, faces structural human resource problems such as skills shortages and staff turnover, seasonality and a high percentage of small to medium enterprises whose employees have limited time for training or education. Large tourism enterprises often span countries and continents, such as hotel chains, ai...
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This conceptual paper revisits, refreshes and reinforces a 1984 study that challenged hospitality educators to include robotics in their classes and their research. The paper briefly reviews robotics literature, explains three robot categories—industrial, professional service and personal service—emphasises the importance of autonomy and human robo...
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Pinterest research is beginning to emerge, in part due to the importance of visually stimulating photos within hospitality and tourism. Photos are popular with many chefs for marketing, with some actively using Pinterest and other social media. Some of the world’s top celebrity chefs are a growing phenomenon as influential leaders of their personal...
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Launched in October 2010, Instagram has become a leading photo-sharing platform, popular mobile phone application and social media site. An Instagram function, hashtags, helps classify photo categories, build social connections and express feelings. This study investigates gender difference in hashtag use on Instagram, and classifies hashtags into...
Chapter
Massive Open Online Courses (MOOCs)—a burgeoning, and controversial educational innovation and research area—are emerging slowly in hospitality and tourism. Two major MOOC controversies are administering them and their completion rates. As MOOCs are free to anyone, anywhere, university administrators are scratching their heads about the requisite t...
Chapter
This paper presents an evaluation framework for examining the use and utility of massive, open, online courses (MOOCs) for applied hospitality and tourism work settings. We contend that the growth of MOOCs provides several opportunities for companies to expand their training and development efforts, and that MOOCs can support a wide array of learni...
Chapter
The emergence of smartphones, with their multiple functions and applications, are changing behaviour in many ways, particularly among the Gen Y. Instagram, a photo-based application, allows smartphones users to share picture, write comments and include #hashtags in their posts. Drawing upon Consumer Socialization Theory (CST), this paper proposes a...
Chapter
This study examined the effect of Product-Country Image (PCI), a country-of-origin concept, on Chinese consumers’ attitudes towards local and foreign brands. It also examined the moderating effects of objective product knowledge (OPK) and subjective product knowledge (SPK) towards wine on the relationship between PCI and attitudes towards local and...
Chapter
In a recent study, practitioners ranked social media as the top research priority and academics ranked social media second (Williams, Stewart and Larsen 2012). Academics and practitioners concur on the need to research how to use social media for destination marketing, and the need to measure these emerging technologies’ impact on destination perfo...
Conference Paper
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Decades of distance learning evolution and innovation, particularly due to the Internet and recently, Massive Open Online Courses (MOOCs), have led to industry and academic confusion about online learning nomenclature. This study takes a preliminary step in reducing the confusion, proposing a conceptual framework for categorising online learning. D...
Article
The Web’s unique marketing communication capabilities gives entrepreneurs an unprecedented opportunity to compete with firms many times their size. And server log files offer entrepreneurs an unprecedented marketing research tool. A case study of an entrepreneur’s Web site introduces server log files and illustrates their academic and practical val...
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The latest education revolution, the massive open online courses (MOOCs), is gaining momentum, accolades, and participation across industry and academia. These learning laboratory behemoths host and assess tens to hundreds of thousands of students in a single class, for free. Similar to their scope, MOOCs’ short- and long-term educational implicati...
Conference Paper
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Massive Open Online Courses (MOOCs) are building momentum, accolades and concerns across industry and academia. These educational laboratories teach, assess and award certificates for ten to over 150,000 students in a single class, in most cases for free. Immediate MOOC educational outcomes vary widely from roaring success to a global joke. This pa...
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Purpose - This study investigated how three organizational factors – affiliation, sufficient capital and company age – related to 323 Malaysian foodservice companies’ diffusion of six information technology (IT) applications. The IT applications, basic or advanced, respectively represent two innovation diffusion levels, adoption and implementation....
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The Internet helps tourism enterprises extend both their market reach and operational efficiency, yet few studies have examined the evolving nature of Internet use in developing countries. This study investigates 494 Malaysian hotels’ use of domain names for online branding and as a reflection of evolving Internet adoption. In line with diffusion r...
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Advertising research often confounds device effects (e.g., television sets, radios, and personal computers) with communication format effects (e.g., respectively, video, audio, and Web sites). Across four experiments, this study documents empirical patterns of cross-device effects among television sets, PCs, iPods, and mobile phones. In three exper...
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Consumer footprints left on the Internet help advertisers show consumers relevant Web ads, which increase awareness and click-throughs. This “proof of concept” experiment illustrates how Internet behavior can identify relevant television commercials that increase ad-effectiveness by raising attention and ad exposure. Product involvement and prior b...
Chapter
This study investigated student adoption of university campus card (UCC) applications. A review of smart card, technology adoption and Unified Theory of Acceptance and Use of Technology (UTAUT) literature led to three focus groups and a survey of student perceptions and attitudes towards the university’s campus card. Perceptions of 17 UCC component...
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This research note explores how members of Flickr, the world's most popular photo community, share and respond to travel photographs of Arab countries. As photo-sharing becomes commonplace, researchers could use audience responses to photos to examine destination image. This note also extends the offline Visitor Employed Photography technique onlin...
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This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer behaviour. An online survey of 558 members and 1319 ex-members of an Australian DVD rental company gathered preferences for nine traditional leisure activities and seven ICT-mediated leisure activities. The resu...
Chapter
This study draws upon diffusion modelling, a coupled Bass Rogers model, to examine hospitality website adoption within Malaysia and across countries. The results suggest 38% of Malaysian hotels may never adopt a traditional website. Rather, these hotels may start with new online channels, such as social networking and communities, leapfrogging over...
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This field experiment tested the impact of animation and language on the click-through rate (CTR) of banner advertisements across two website types. Animation results of over one million banner impressions were inconsistent for social networking and information websites. As expected, two languages, English and Norwegian, showed insignificant CTR di...
Article
Online communities need a critical mass for communication, information, and entertainment and should provide useful information for their members in order to obtain this critical mass. The abundance of online travel reviews increases cognitive costs of travelers, and travelers use extrinsic cues to judge the quality of online reviews to eliminate c...
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This study investigated student adoption of university campus card (UCC) applications. A review of smart card, technology adoption and Unified Theory of Acceptance and Use of Technology (UTAUT) literature led to three focus groups and a survey of student perceptions and attitudes towards the university's campus card. Perceptions of 17 UCC component...
Article
Drawing upon the Diffusion of Innovations (DOI) and technological ideologies, this article develops three areas for research of successful Internet implementation. The first research area is to operationalize and validate measures of successful Internet implementation. The second area calls for investigating how five factors—bandwagon effects, leap...
Article
This case study examines a Web 2.0 exemplar, MySpace, as a marketing tool for a small Australian company targeting traveling youth, Go Workabout (GW). Members of a popular social network site (SNS), MySpace, create profiles and connect with other MySpace members including individuals and businesses such as travel organizations Contiki and STA Trave...
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Purpose – The purpose of this paper is to draw on self-categorisation theory and nation branding to investigate the social identities and influences which underpin consumer preferences for national brands. Design/methodology/approach – A survey in Mozambique, an underdeveloped African country, compared a domestic mobile phone company whose brand co...
Conference Paper
This paper focuses on User-Generated (UG) photos in the understudied Arab Muslim World. Over four million public photos on Flickr.com represent Arab countries’ UG presence, with Egypt and Palestine the top countries for the respective keywords of travel and Muslim. The findings also reveal varied United Arab Emirates’ presence, with ten times more...
Chapter
This chapter examines a popular online trend—photo-sharing—in an understudied region, the League of Arab States. In contrast to online information from official bodies, anyone with Internet access can view and create destination photos. This study first searched for destination photos on Flickr.com, a popular photo-sharing website, from 22 Arab cou...
Conference Paper
This paper investigates user generated Muslim travel photos in the understudied Arab World. In June 2009, Flickr had over 8,000 Muslim travel photos for Arab countries. Content analysis on 589 photos revealed that males surpassed females in posting photos and nearly two-thirds of the photos showed human presence. The North African region had more p...
Conference Paper
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This paper investigates the leapfrog phenomenon, particularly late adopters of the Internet bypassing early Internet adopters in the implementation of Web 2.0 in tourism. Even though the Diffusion of Innovation theory covers many aspects of innovation adoption and implementation, implementation stage research remains sparse and perhaps no research...
Chapter
Registering appropriate domain names, such as Hilton.com for Hilton hotels, has become essential for companies to engage customers on the Web. By establishing if leading hotel brands have registered trade names as domain names in generic and country domains, this study benchmarks current industry practices. Diffusion of innovations theory helps inv...
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Scholars have investigated information search in tourism for decades and recently, the Web's role in information search. Rather than information search with a particular source, this study adds to the literature by focusing on information foraging across multiple sources including the Web. Drawing on an analogy of animals foraging amongst different...
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An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue gr...
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Research quality has become a major issue in the Australian university system and journal quality, as determined by discipline committees, seems likely to play a major role in the government’s new assessment system, which will have financial and reputational implications for disciplines and individual academics. The present study examined the Googl...
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Purpose: An extended Theory of Planned Behavior (TPB) model tests how customer loyalty intentions may relate to subjective and descriptive norms. The study further determines whether consumption characteristics – product enjoyment and importance – moderate norms-loyalty relationships.----- Methodology: Using a two-study approach focusing on youth...
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Purpose – The purpose of this paper is to explain why visitors click the last several menu items on a web page at a higher rate than middle items in the menu, a menu recency effect. A secondary goal is to test the use of visitor reaction time data as routinely collected by live web servers on the internet and the use of such data in understanding c...
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Sponsored search has dramatically influenced how people interact with the Web. It has funded the Web searching infrastructure that users have grown accustomed to and provided unparalleled reach, frequency, and control of marketing efforts and advertising campaigns. Sponsored search advertising has dramatically impacted search engines, consumers, an...
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The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google’s flagship advertising product, to develop online marketing campaigns for actual businesses. The end result is an engaging in-class exercise that provides...
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This study extended the theory of planned behaviour (TPB) to predict youth’s customer loyalty. Replacing TPB’s traditional subjective norm with a norm from a behaviourally relevant group, the findings supported the model’s predictive efficacy. However, youth’s hedonic consumption moderated the relationships between TPB’s predictors and loyalty. Hed...
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The Google Online Marketing Challenge is perhaps the world's largest in-class competition for higher education students. Merging education with hands-on advertising, the Challenge exposes students to the increasingly important field of online marketing, engages students with local businesses and gives students the thrill of an international competi...
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This research note addresses two limitations of Internet diffusion studies by highlighting the importance of multivariate statistical analysis and including the element of time. The results support findings on the positive relationship between two hotel characteristics – affiliation and category – with Internet adoption, but question findings on th...
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The Google Online Marketing Challenge, a MERLOT online learning object available at http://www.merlot.org/merlot/viewMaterial.htm?id=310448, is a global competition where students work with small to medium sized enterprises (SMEs) to create a practical and successful online marketing campaign using Google's key advertising product, AdWords. In the...
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As youth use mobile services for utilitarian and hedonic purposes, their evaluations of mobile service providers may relate to cognitive determinants of service quality, value, and switching costs as well as to affective enjoyment. The findings showed that cognitive determinants related significantly to loyalty, but enjoyment did not. A follow-up i...
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The advent of keyword advertising has had a tremendous effect on online advertising, Internet marketing, search engines, and Web sites that earn advertising revenue. Pay-per-click advertising therefore provides a critical topic for educators who hope to prepare students for professional careers in advertising and related areas. The Google Online Ma...
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In the hotel sector, yield management traditionally balances a supply of perishable room nights against demand by manipulating price and time of consumption. While widely accepted, Internet- based distribution channels with different cost structures complicate the process. Hotels must not only manipulate price in response to supply and demand, but...