James Makens’s research while affiliated with Wake Forest University and other places

... Texto narrativo: "Un texto narrativo consiste en contar hechos, reales o ficticios, enmarcados en un tiempo y un espacio, tiene presencia de personajes, historias, vivencias o anécdotas y se En lo relacionado al mercadeo, se retoma la idea de que esta área de estudio se encuentra dedicada a las necesidades y deseos de las personas las cuales se satisfacen a través de productos y servicios. Un aporte valioso lo brindan Kotler et al. (2011), al indicar que este proceso es social, es decir involucra a las personas en un marco contextual permeado por factores culturales, personales, demográficos, etc. Además, es importante resaltar que de la epistemología de esta área hay un extenso constructo, que pasa además por cada una de las etapas de la historia de la humanidad, para cada etapa una definición que se ha modificado hasta nuestra actualidad; esta última, impactada claramente por el uso de tecnologías, la globalización, la entrada en uso de la inteligencia artificial, entre otros factores. Esto porque como, se ha indicado: el mercadeo se relaciona con la manera como las personas viven su cotidianidad y las personas no viven de la misma manera que hace cinco años, una década o un siglo. ...

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Creación de cuentos fantásticos como estrategia de enseñanza en fundamentos de mercadeoCreation of fantastic stories as a teaching strategy in marketing fundamentalsA criação de histórias de fantasia como estratégia de ensino-aprendizagem dos fundamentos do marketing

... This study adopts a supply-side perspective to explore how wine tourism estates in the Douro region integrate wine and olive oil as part of their visitor experiences, fostering the emergence of eno-olivotourism. Conceptually, Pyo (2015) and Kotler et al. (2006) integrative approach must be followed. For Pyo, Integrating functions of tourist market Segmentation, Targeting and Positioning (STP) can be beneficial to destination marketing. ...

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Eno-Olivotourism in Douro (Portugal): Assessing the Maturity of Websites Information in Wine Tourism Estates

... | Miami | v.18.n.9 | p.1-21 | e08060 | 2024. 5 essential arranging system for place marketing (Kavaratzis, M. 2005;Ashworth, G. J., & Voogd, H. 1990;Kotler, P., Bowen, J., & Makens, J. 2003). Thus, branding became a key component of place promoting and marketing, leading to the development of branding investigations studies. ...

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Factors Influencing City Attractiveness of Constantine

... Цената е стойността, която потребителят плаща за ползите от продукт -колкото по-добре е определен и наложен в съзнанието на потребителя даден бранд, толкова повисока цена можете да бъде поискана. 16 При B2B пазарите освен на ценообразуването трябва да се обърне внимание и на условията на плащане. Много по-често се налага да бъде предложено специално намаление. ...

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Brand managment for B2B companies

... Le marketing dans les industries de l'accueil et du tourisme doit être adopté par tous les employés ; il ne peut être uniquement laissé au service marketing ou commercial. Le marketing doit faire partie de la philosophie de l'organisation, et la fonction marketing doit être prise en charge par tous les employés de première ligne [28]. La pression démographique a bien contribué a la dégradation des ressources de la Faya [29]. ...

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Ferme Kledu et forêt classée de la Faya à proximité de Bamako au Mali, opportunités et contraintes pour l'écotourisme

... Il destination marketing è riconosciuto dalla comunità scientifica e dagli operatori del settore come una attività fondamentale per influenzare la capacità delle destinazioni turistiche di accrescere la propria forza competitiva (Keller, 1998; Buhalis, 2000; Prideaux and Cooper, 2003; Kotler, Bowen and Makens, 2007; Caroli, 2006; Martini e Ejarque, 2008; Martini, 2010b). L'analisi dei trend di mercato, l'identificazione di specifici segmenti di domanda, la gestione delle relazioni con gli operatori del settore e con il comparto dei media, tuttavia, dipendono fortemente dall'unità di intenti e dalla capacità di relazione che il territorio è in grado di sviluppare tra le imprese coinvolte nella produzione turistica. ...

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Il ruolo dell’attore pubblico e della destination management organisation nel marketing delle destinazioni community-type. Uno studio esplorativo

... Kaynak: (34) Fiyat: Hizmet ile ilgili imajının oluşmasına ve rekabet üstünlüğü sağlanmasına katkı sağlayan bir araç olması bakımından önemlidir. Hizmetin fiyatı, değerinden yüksek ise tüketiciler beklediklerinden daha az fayda elde edecekleri için alınan hizmetin değeri ile ilgili kötü konuşma ihtiyacı hissederler ya da sağlanan hizmet tüketiciler için nitelikli ise hizmetin söz konusu değerinden fazla ödemek isteyebilirler. ...

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HİZMET PAZARLAMASI

... Foundations for studying the marketing elements of promoting a tourism product are laid by Philip Kotler [Kotler 1996]. The role of marketing measures in order to increase tourist flows to various attractions is described in the works of O. Bordun: "The role of souvenir products in the strategy of increasing the competitiveness of castle tourism" [Bordun, Bilous 2010], ethno-tourism [Bordun 2010], religious tourism [Bordun, Kovalchuk 2018] and especially rural ecotourism in agrarian districts [Bordun 2011] is substantiated in these articles. ...

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A WOODEN TOURIST STAMP AS AN INNOVATIVE SOUVENIR IN THE TOURIST ACTIVITY OF THE UKRAINE

... Tourists can be further characterized by travel-related and personal attributes. Travel characteristics typically include the purpose of visit (e.g., leisure, business, visiting relatives), trip duration, travel timing, distance traveled, type of accommodation, transportation mode, and trip organization (Kotler et al., 1993;Lupu et al., 2021). On the other hand, personal or individual characteristics can be described using socio-demographic (e.g., age, gender, occupation, education), geographic (place of residence), and psychographic variables (e.g., lifestyle, social class, values) (Koswara, 2002). ...

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The Influence of Push and Pull Factors of Tourism on Decision-Making and Behavior of Domestic Tourists in Batu City, East Java

... El éxito de la segmentación reside en la facilidad de identificación de grupos de personas que sean medibles, diferentes y relevantes (Molina et al., 2007). Las distintas variables de segmentación pueden combinarse para encontrar una manera óptima de visualizar la estructura y comportamiento del mercado (Kotler et al., 2004). ...

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Perfil del turista y segmentación según su satisfacción en el Festival Internacional de Teatro de Calle en Zacatecas, México, 2023