August 1990
·
12 Reads
·
58 Citations
Journal of Marketing Research
What is this page?
This page lists works of an author who doesn't have a ResearchGate profile or hasn't added the works to their profile yet. It is automatically generated from public (personal) data to further our legitimate goal of comprehensive and accurate scientific recordkeeping. If you are this author and want this page removed, please let us know.
Publications (1)
Citations (1)
... These procedures made it possible to eliminate respondents who had not read the questions and remove those providing repetitive answers (straight lines) from the final sample (Sparrow 2007). Ultimately, 430 valid questionnaires were retained for the study, which exceeded the suggested 5:1 ratio of a sample size to the number of free parameters (Bentler 1989) as well as the rule of thumb of 10 observations per indicator for assessing the adequacy of sample sizes (Westland 2010). ...
- Citing Article
August 1990
Journal of Marketing Research