Jaehoon Lee's research while affiliated with Florida International University and other places

Publications (3)

Article
Full-text available
The pandemic outbreak poses one of the most influential threats. When faced with such a threat, consumers engage in adaptive behaviors, and one way to do so may pertain to pattern-seeking in their choices. Across five studies, we show that consumers exhibit patterns in sequential choice under the threat of COVID-19. Specifically, consumers high (vs...
Article
Full-text available
Combining conceptual perspectives from emerging research on COVID-19, safety-seeking motivations, and extremeness aversion in choice (i.e., compromise effects), we examine how and why the perceived threat of COVID-19 affects consumers’ choice and decision making in the hotel and restaurant domains. Across seven studies (two studies from secondary d...

Citations

... Table 1 gives an overview of the most pertinent examples of these advances and locates our research in Table 1 Overview of literature on pandemic-induced anxiety and behavioural responses. Moldes et al., 2021;Pappas, 2021;Park et al., 2022;Zheng et al., 2021Avoidance Cahyanto et al., 2016Fennell, 2017;Reisinger & Mavondo, 2005;Widmar et al., 2017;Zheng et al., 2021 this field. Sylvers et al. (2011) andFennell (2017) conceptualizes fear as a basic state emotion, characterised by a short-lived feeling (horror, shock, or panic) that prepares the body for a defensive response (flight or escape) to a specific, present threat. ...