J.W. Jwa’s scientific contributions

Smart tourism is the application of the key technologies of the 4th industrial revolution. This research proposes a smart tourism system to develop the personalized travel products for smart tour guidance services. The proposed smart tourism system consists of a smart tourism app and a smart tourism server. Adobe XD is used to UI/UX design of the android based smart tourism app. The smart tourism server provides the recommend travel products to FITs before or during the trip. FITs can create the personalized travel product using the chosen recommend travel products, tour information such as tourist attractions, lodgments, and restaurants. During the trip, FITs can use smart tour guidance services according to the tour schedule in the personalized travel product. In the developed smart tourism system, FITs can modify the personalized travel product during their trips and register them as the recommend travel products after their trips.

Smart tourism provides various tour and tourism services based on Internet of Things (IoT), communication system, bigdata and Artificial Intelligence (AI) of the key technologies of the 4th industrial revolution. In this study, we develop the android based smart tourism application for individual tourists based on the tourism bigdata analytics. The tourism bigdata platform provides tourists information on tourism destinations and festivals by data analysis of Call Data Records (CDRs) of mobile communication network and access logs of WiFiAPs and Beacons. The bigdata platform also provides tourist's creditcard usage patterns with bigdata analytics. The Android based smart tourism App. consists of recommended travel products, my travel products, tourist destinations and tourist information such as lodgments and restaurants. The recommended travel products consist of personalized tourist attractions, lodgments and restaurants based on the number of tourists and creditcard usage at tourist attractions. The recommended travel products and tourist attractions are provided based on tourism bigdata analytics. Tourists can select and modify recommended travel products to create the personalized travel products and saved as my travel products. The smart tourism App. allows tourists to register my travel products as recommended travel products after their trips.