J.M. Gorgoglione’s scientific contributions

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Publications (1)


The influence of positive affect on cognitive organization: Implications for education
  • Article

January 1987

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46 Reads

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264 Citations

A.M. Isen

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J.M. Gorgoglione

Citations (1)


... Here I tend to use such a sentence to explain this truth: "The correlation between advertising content and positive factors will make consumers have better psychological satisfaction and purchase desire when watching advertisements." [7] 4. ...

Reference:

Exploring the 4 Dimensions of the CHANEL 5 Perfume Advertisement
The influence of positive affect on cognitive organization: Implications for education
  • Citing Article
  • January 1987